The Exchange Fall 2020

QUARTERLY MAGAZINE 2020 ALL F VIRTUAL PRESENTING HOW-TO #FOODFORCE APPY HALLOWEEN

THIS MONTH THE EXCHANGE FALL 2020 12/13 HALLOWEEN 26/27 MEET THE WINNERS HISTORY See who crushed it at the Salesforce Labs A look at holiday traditions Lightning Web Components Contest. around the world. 16/17 TRAILBLAZER 32/33 LI’L BOOK CLUB SPOTLIGHT A grandpa started a book club for kids and it doesn’t get sweeter than this. Kim Wargo shares what Trailblazing means to her. 24/25 IN THE KITCHEN 34/35 HERE, THERE & WITH APPY EVERYWHERE Why are they called Hmmmmm... Triscuits? Our favorite bobcat chef cooks up some tri-layered Five fun virtual team-building ideas. buisc... ELECTRIC serious yum. BUSICUITS!!! 3

LETTER FROM THE THIS MONTH THE EXCHANGE EDITOR FALL 2020 FINDING COMFORT IN COMMUNITY As the season shifts, many take comfort in an expected change during a year filled with the unexpected. The old rules and routines of before no longer apply, leaving many organizations and communities searching for ways to build relationships, make connections, and keep going — even if it’s day by day. In this issue of The Exchange, you’ll find Of course, we’d be out of our gourds if how our community is finding comfort we didn’t include some fun stuff to get in everyday activities and in each other. you in the Halloween spirit. There’s even Staying home more created a grassroots a pumpkin-carving template of yours group brought together by a love of truly. It’s meow-nificant. cooking and food. A grandparent began With maybe the exception of a good a virtual book club for little Trailblazers pair of hiking boots, there is no greater to give parents and caretakers a daily comfort than our community. breather. Two friends built an app to help animal shelters. Trailblazers turn to Thank you. technology to meet challenges head-on (H)appy Reading, and drive change. Stay current on the newest solutions to help you respond to Appygail the Bobcat current business challenges and the latest happenings in the AppExchange community. SIGN UP FOR OUR NEWSLETTER

NEWS FROM OUR PARTNER THE EXCHANGE INFORMATICA FALL 2020 INTEGRATE DISPARATE DATA SOURCES It can be very time-consuming for customer service their workflows and connect data from any source to teams to pull data from multiple different sources, deliver in-depth market and customer insights. This especially as applications proliferate, making shadow supports rapid growth, giving businesses access to databases increasingly common. The more manual trusted information at every touch and allowing them the data pull, the more cumbersome it is for service to invest in current employees and training resources agents. rather than additional headcount to support manual Informatica Intelligent Cloud Services (IICS) is a processes. Using IICS also leads to greater adoption of cloud platform that allows businesses to automate Salesforce Service Cloud, since the data integration is automatic. BETTER DATA, PROVIDE CUSTOMER 360-DEGREE VIEW HAPPIER CUSTOMERS It is important for customer service teams to be able Allowing sales and support teams to automatically to access accurate subscriber information in real time integrate marketing data into Salesforce provides so that they can respond to customers efficiently and them with a 360-degree view of the campaign history effectively. If data is housed in multiple sources with surrounding each customer. This means that service inconsistent reporting and no single source of truth, agents can confidently provide an enhanced customer it can be challenging for agents to achieve in-depth support experience with improved business reporting. customer insights. Higher-quality data informs a better Salesforce partner Informatica customer experience. This, in turn, enables businesses to automatically leads to greater customer cleanse, consolidate, and manage satisfaction, which ultimately results data hierarchies in Salesforce for a in increased revenue. However, it can single customer view. The team at be challenging to manage an Informatica shares three ways that AUTOMATE PROCESSES explosive growth of data while businesses can support quality data, When agents have to manually copy and paste data With IICS, the ability to shave a few seconds off each between systems, there is an increased response time individual case creation time adds up to a significant ensuring that the data is accurate and thus a great customer as well as a higher likelihood of errors, which directly savings in time, money, and headcount, which impacts customers. When hampered by an ineffective ultimately helps drive the bottom line. For this reason, and accessible to those who need it. experience. cloud platform system that is slow, there can be an implementing structured cloud application integration excessive number of integration errors, which further benefits all aspects of the business due to the deeper delays the ability to leverage customer data. insights and efficiencies gained. LEARN MORE ABOUT INFORMATICA FOR SALESFORCE ON APPEXCHANGE. 7

I THINK REMOTE REALITIES THE EXCHANGE MIGHT . te. . . FALL 2020 u RE YOU n m ST NEED BR AR T u’re o T o O YOUR O Y WSER. UP YOUR VIRTUAL PRESENTATION GAME We’ve all faced challenges in moving to fully But there are ways to make the most of virtual presentations this year. Technology your setup, the existing technology, and limitations and issues have exacerbated your own gumption to create effective WE’RE HONORED TO existing setup inequities. And for those whose virtual presentations. Below are a few tips homes were not and may never be properly set to maximize the effectiveness of your up for a full-time office, turning on a camera presentations, no matter where in the BE NAMED A LEADER. and presenting to a large group is quite world (and your home) you are located, daunting. without having to spend a dime. Did you hear the news? Salesforce has been named a Leader in The Forrester New Wave™: 1 Content comes first. 2 Control as much SaaS Marketplaces, Q2 2020 report. Use a storytelling framework to engage of your environment your audience, creating a message as possible. that has a beginning, middle, and We’ve all heard about investing in In its evaluation of eight of the most significant For 15+ years, AppExchange has been there end. Consider how you can engage lighting and better laptop cameras, but providers in the category, Forrester states that to help customers solve business challenges. your audience, through polls, Q&A, or these require budget and patience to Salesforce AppExchange “leads the pack with And we look forward to delivering that same breakout rooms, to prevent them from deal with current inventory backlogs. a mature marketplace with scale and breadth level of customer success for the next 15+ tuning out. Luckily, there are things we can all do of SaaS solutions.” years — no matter what tomorrow brings. under most circumstances to minimize 3 Practice as if you distractions. For starters, turn off were on stage. notifications on your computer and your “As the need for digital transformation increases, In most cases, you wouldn’t get up on phone. You might not be able to control the importance of low-code and no-code solutions stage at a conference or team meeting a child running in to ask a question to present without rehearsing your mid-presentation, but you can control for every product, customer journey, situation, and presentation. Virtual presentations are a calendar alert or phone call ring. now just as high stakes. Practicing can Cleaning up your computer desktop challenge in this new remote reality has never been make the difference between delivering and bookmarks bar, and closing other more apparent.” something that makes an audience tabs if you are screen sharing, can also stop and take notice or stop listening add a degree of professionalism to your Woodson Martin, GM & EVP, AppExchange at Salesforce all together. It’s not just practicing your presentation. talk track, either. Practice with the web conference software, practice sharing your screen and doing your demo or We can’t see Learn how AppExchange’s trailblazing showing your slides, and if possible, do your screen. customers and partners have been an it with someone on the other end who integral part of our journey. can provide feedback. 9

NEWS FROM OUR PARTNER THE EXCHANGE AVISO FALL 2020 It is important for different roles in Weekly Compass feature, each person 1 a revenue organization to know what gets their own version of an executive potential sales are in the pipeline and at briefing report. The dashboard visually what stage, along with recommended summarizes progress in key areas, Get Role-Based discounts and upsell opportunities. This anomalies on anchor deals, and specific ensures everyone is on the same page, actions that individuals can take to move Guidance regardless of their location. With Aviso’s deals forward to a successful close. A recent study conducted by Gartner collaboration around forecasting and found that by 2025, 50% of all B2B deal insights, alignment on ongoing organizations will use digital sales rooms. deals, manager-rep coaching, and help 2 Aviso’s Digital War Room provides on breaking communication silos. an opportunity for internal revenue Host Digital THE NEW WORLD War Rooms OF SALES One advantage to selling in person opinion on how their calls actually 3 is the ability to read body language and went. This helps remove the barrier that Five ways to empower sales reps Understand other in-person cues. With a tool like physical distance can sometimes create Virtual Aviso’s Sentiment Analysis feature, sellers in virtual selling. in the digital landscape. Conversations can use the power of AI to get a second Better With the shift away from traditional customers. Now, sales teams are In an office, team members can walk friendly and timely notifications. Its across the sales floor to give each other Nudge tool helps different roles take 4 offices to working from home, sales confined to purely virtual quick updates. In the digital age, Aviso rapid action when the underlying reality reps are facing new challenges and interactions, and they need support recommends implementing a system of deals changes. Course-correct that provides the equivalent of these with Nudges constraints that come with remote from “guided selling” technology. selling in a digital landscape. Gone AppExchange partner Aviso are the traditional coffee chats, describes five ways to enable sales Having a single source of truth and Relationship Maps helps team restaurant reservations, and sideline reps to achieve success via virtual provides forensics across actual rep members deep dive into individual 5 activities. It also bridges the gap between deals to see past activities, scheduled interactions that once functioned to tools and coaching in this evolving Take deal actions and revenue outcomes so meetings, most and least engaged with Action with that every person touching a deal knows contacts, a contact relationship map, cultivate relationships with digital age. Deal Insights the history. Aviso’s Activity Intelligence and deal interactions over time. LEARN MORE ABOUT AVISO FOR SALESFORCE ON APPEXCHANGE. 11

HAPPY HALLOWEEN THE EXCHANGE FALL 2020 Día de los Muertos MEXICO Día de los Muertos (Day of the Dead) called ofrendas and cover them with extends from October 31 to November the favorite food and beverages of the HALLOWEEN AROUND 2. It is a time of celebration for people deceased, including a special holiday of Mexican heritage, as the souls of bread called pan de muerto (bread of their loved ones awaken and return the dead). Visitors also visit their loved THE WORLD to earth to be reunited with their ones’ graves, leaving gifts as offerings. families. Families build home altars In the United States, Halloween has evolved into a full day and night of activities, including trick-or-treating, carving jack- o-lanterns, and costume parties. The history of Halloween is rich with tradition, and here we take a closer look at how some other countries celebrate their version of this holiday. Day of Dracula ROMANIA 15th century Prince Vlad “The Impaler” observe St. Andrew’s Day, the patron Tepes was the inspiration for Dracula. saint of Romania, on November 30, Every year, tourists travel to Transylvania when superstitious traditions are to celebrate Halloween at Bran Castle, practiced to protect people and their Vlad’s purported home, with costume homes, such as placing garlic outside to parties, storytelling, and Dracula- ward off ghosts and evil spirits. inspired plays. Romanians themselves All Saints’ Eve Samhain WORLDWIDE IRELAND & SCOTLAND Halloween is also known as All Saints’ holiday, Christians go to mass and visit Ireland is considered the birthplace Eve, the day before November 1, which the graves of their loved ones. While All with bonfires, games, and traditional many Christians honor as All Saints’ Saints’ Eve developed independently of modern Halloween. Its origins foods like barmbrack, an Irish fruitcake Day. It is an annual time to honor the of Samhain, it preserves some of the stem from the ancient Celtic festival that contains items believed to give a lives of the saints who died for their Celtic and pagan traditions for both of Samhain, where people would glimpse into the future, such as a ring beliefs, as well as the souls of deceased amusement and superstition’s sake light bonfires and wear costumes to for love and marriage or a piece of cloth family members. In observance of the ward off ghosts. Today, both Ireland for bad luck. and Scotland celebrate Halloween 13

AppExchange All-Star Chris Harris in 2019 as a skeleton mixed with Day of the Dead — for “good measure” said Chris. HOORAY Order up! AppExchange team for member Holly Rushton as one-half of the Bob’s Burgers duo of Bob & Linda Belcher (2019). Salesforce MVP Joanna Iturbe and daughters put a spell on you as the Sanderson sisters from “Hocus Pocus” (2019). #SQUADGHOULS If you’ve got it, haunt it. We asked our AppExchange community and team to show us their favorite costumes from Halloween over the years. Here are a few spooky good ones. Halloween is for everyone — and every dog! AppExchange team member Christine Lee’s pup Leo cooking up cuteness as a chef in 2018. AppExchange team member Robin Worona and her husband as Courtney Love and Kurt Cobain don’t seem We’re thrilled to join the Prestigious Double Digit Association too concerned their children are now werewolves (2019). with the release of our 10th App Guide — Consumer Goods Apps. (Okay, we made that up, but 10 is something to celebrate!) CHECK OUT ALL OF OUR APP GUIDES and discover AppExchange team member over 130 apps across industries to help you solve common Ron Lim and fellow Salesforce business challenges. employee Richard Boardman are standing by for orders as Rebel pilots from “Star Wars” (2019).

IN THE SPOTLIGHT THE EXCHANGE FALL 2020 OUR FAVORITE TRAILBLAZERS: WHAT’S YOUR HISTORY WITH SALESFORCE AND APPEXCHANGE? I’ve worked with many Salesforce orgs. With AppExchange, you KIM can leverage a wide variety of apps that benefit and enhance the Salesforce process. In the last five years, I’ve brought nearly 15 different AppExchange apps into Salesforce, including paid and WARGO free apps. WHAT ARE YOUR FAVORITE My tried-and-true AppExchange apps are APPEXCHANGE APPS? DocuSign eSignature and CLM, Rollup Helper, Dashboard Pal, and Salesforce Maps. A big reason for using AppExchange apps is to keep everything as native in Salesforce as possible. This makes it easy and more secure, with less room for error. HOW HAVE YOU SEEN APPEXCHANGE HELP DURING COVID-19? With Salesforce and DocuSign we were able to continue business as usual when offices suddenly closed. When Payment Protection Plan lending started we had to get up and running within hours. DocuSign CLM and eSignature made that happen. We were able to save 8,800 jobs over a three-month period. So in addition to a seamless experience for our customers, we remained dedicated to keeping jobs in the community. WHAT DOES BEING A TRAILBLAZER MEAN TO YOU? I love the title of Trailblazer because I love being a part of driving change. I wear my hoodie with pride. When I came into the Salesforce environment, I was a brand-new admin, coming from a sales background. We did things a certain way in finance, and I wanted to think out of the box. The Salesforce community encourages us to make improvements and strides. Being a Trailblazer means trying new things. Nothing slows down Kim Wargo. She loves to run and is a voracious WHY IS THE SALESFORCE ECOSYSTEM SO Salesforce Admin IMPORTANT TO YOU? Salesforce has opened the door for women in tech. Once upon FineMark National Bank & Trust reader. She has 18 years of manufacturing experience, six years in a time, 20% of tech workers were women; today it’s 50%. It was financial services, and eight years as a Salesforce admin. Her latest once difficult for women to move up in the tech environment adventure? Moving to San Diego in the middle of a pandemic. because it was male-dominated for so many years. Salesforce has In her sunny new home base she is the Salesforce admin with given so many opportunities for women to be an equal part in tech, FineMark National Bank & Trust, managing several AppExchange apps and that is so appreciated. in Salesforce. She took some time out to chat with us about all things AppExchange and what trailblazing means to her. 17

NEWS FROM OUR PARTNER THE EXCHANGE CONGA FALL 2020 CLEAR AND PROMPT WORK ORDERS One obstacle that organizations face and this helps maintain a business’s a digital document solution. Conga 1is ensuring work orders are detailed, positive reputation. Rather than sales Composer, Conga Collaborate, and accurate, and delivered to the right reps physically hand writing work Conga Grid eliminate manual steps place at the right time. Customers orders or manually entering customer that slow work and add human error to rightfully expect their orders to be data in time-consuming processes, it documents, allowing for greater visibility fulfilled swiftly and without error, is important for companies to have and tracking of records. PROPOSALS WITH A POSITIVE FIRST IMPRESSION A sales proposal is often a business’s document creation speed and ensure to create proposals while delivering 2initial opportunity to highlight what sales proposals are error-free, easy precise and flawless documents (both it offers, and customers take this first to read, customizable, on brand, and in appearance and accuracy), which impression very seriously. The challenge simple to sign electronically. With frees up considerable time for sales reps is to eliminate lengthy and error-prone Conga Sign, Collaborate, and Composer, to focus on higher-value items, like time manual proposal processes to increase companies can reduce the time it takes with their customers. EFFICIENT QUOTES TO LOCK IN THE DEAL Businesses that use multiple platforms help eliminate inefficiencies and and Sign help with this by drastically CLOSING THE DEAL 3with legacy processes can spend miscommunications that are often reducing the time it takes to create a great deal of time setting up a deal the result of quotes done verbally or a quote. Conga’s tracking capabilities Four ways that technology can remove and quotes, but terms can get lost in manually on paper. It also creates give reps the ability to follow up on translation. By digitizing and automating transparency in tracking estimates. prospects as soon as they have had barriers in the sales process. the quote process, organizations Apttus Quote-to-Cash, Composer, Grid, a chance to review the quote. SHORTENED CONTRACT LIFECYCLE TO CLOSE THE DEAL FASTER Without the proper technology, faster, from requesting and generating like Conga Contracts for Salesforce, When it comes to digital AppExchange partner Conga shares 4managing contracts from start to contracts, using appropriate and Apttus CLM, and Composer, companies e-Signature can be a lengthy, convoluted accurate legal language, providing a can mitigate risk, increase visibility, and transformation, sales teams with four common ways technology can process. A streamlined workflow that highly transparent negotiation process, drastically speed up the entire lifecycle easily integrates with other platforms and getting that e-Signature. With — allowing teams to sell more or focus access to appropriate technology help companies remove workflow helps sales teams sell and close deals contract lifecycle management tools on larger strategic initiatives. and tools can empower and affect barriers in their sales process so sales When considering digital transformation in an organization, real transformation throughout teams can close deals faster. evaluating and selecting the right technologies and partner are organizations and industries. key to closing deals faster, which allows sales teams to move onto the next deal and continue building revenue. LEARN MORE ABOUT CONGA FOR SALESFORCE ON APPEXCHANGE. 19

OUR COMMUNITY THE EXCHANGE ROCKS FALL 2020 CAN YOU TELL US ABOUT YOUR SALESFORCE JOURNEYS AND ROLES? STEWART ANDERSON I’ve been a Salesforce.org employee for just over three years. I built the Salesforce Labs app Tech Transfer Starter to give universities a free, adaptable starter pack for technology transfer. CHRIS ROLFE I joined Salesforce as the first customer success architect in the U.K. more than two A AR ­€LAR REad all years ago. Before that, I worked for the Royal Society of Prevention of Cruelty to O R ‚ ERE hot off about it AƒE MMMMmm Animals (RSPCA) for 18 years. never ME OME shoes OE the press vacuum FArted? Wut? O ‚ HOW DID YOU TWO MEET AND DECIDE TO BUILD AN again! BLAME me MEOWER ets L APP TOGETHER? CR I met Stewart a few times at Salesforce.org events. One day, I was searching for functionality similar to the Tech Transfer app for a customer (before I knew about the app), so I asked the question on Chatter. I was introduced to Stewart again, and we installed the app for the customer. SA My dog Elsa is a rescue from a center where my wife worked. The center was managing their business on paper and whiteboards, and sometimes a spreadsheet, if PAWSITIVE NEWS: they were lucky. After meeting Chris and learning his background, I asked him to help me build an app. I wanted to help any shelter track animal care and fundraising efforts in Salesforce. An App to Help Animal Shelters CR When Stewart reached out, I was immediately in. If we built something that was free and easy to use, any animal shelter could benefit from it. Stewart Anderson and Chris Rolfe share a passion for pets TELL US MORE ABOUT YOUR PETS, THE INSPIRATION that inspired them to build Animal Shelter Starter, an app BEHIND THE APP. SA We rescued Elsa about a year ago. She was going to be put down. Now she’s a very through Salesforce Labs. This free solution helps shelters happy dog. You can see her in the Animal Shelter Starter screenshots. manage animals, treatments, conditions, housing, CR I share my home office with three rescue rabbits, Furby, Molly, and Tommy. They come to us when people can’t look after them anymore. I don’t mind having fundraising, and more. They shared their story with us. something furry sitting by my feet every day. DID ANIMAL SHELTERS WEIGH IN ON THE BUILD? CR I reached out to colleagues from the RSPCA, and they shared information on the adoption process, which we used for development. We also shared the app with wildlife charities. SA It started off as a basic app for storing an animal’s data, but it extended into adoption management, tracking medicine, treatments, generating schedules, and more. WHAT ADVICE WOULD YOU GIVE OTHER Check out the Animal Shelter Starter app APP BUILDERS? and more Salesforce Labs solutions. Have a real understanding of the customer. I’ve volunteered in kennels. I understand SA that it needs to be minimal and efficient, or else they won’t use it. Chris Rolfe Stewart Anderson CR If you have an idea for an app, just go for it. There are lots of organizations searching on AppExchange to solve problems. So if you have any idea, get it out there. 21

THIS MONTH OUR COMMUNITY THE EXCHANGE ROCKS FALL 2020 10 APPS That Deliver Personalized Customer Experiences Salesforce Marketing Cloud apps on AppExchange, engagement based on consumer behavior, third-party help companies personalize their marketing insights, business logic, and more. campaigns to deliver relevant online experiences to Begin reaching and connecting with specific audiences audiences. These solutions help companies trigger by implementing these 10 solutions. Jebbit BounceX Jebbit builds eye-catching interactive experiences, branded BounceX is an international marketing technology solution surveys, and lead forms, all while capturing data and insights that enables Marketing Cloud to scale with best-in-class directly from consumers. identification and onsite conversion optimization, to ensure CHECK IT OUT ON APPEXCHANGE your email campaign is equipped to drive traffic, and your website is equipped to convert. Sitecore Connect CHECK IT OUT ON APPEXCHANGE Sitecore utilizes content and visitor data to create those Bluecore personalized customer journeys that will help your company deliver powerful online experiences. Bluecore helps retail marketers generate targeted audiences CHECK IT OUT ON APPEXCHANGE and personalized experiences across channels, including email, Facebook, Google, advertising, onsite personalization, Marketing Cloud Mobile App and more. Track performance and manage emails, customer journeys, CHECK IT OUT ON APPEXCHANGE and automation remotely with the Marketing Cloud Mobile Vudoo App. Take action to pause, resume, and cancel email sends at a moment’s notice, and share success with your team through Vudoo is an interactive video content platform that uses email and text. intelligent personalization to improve the experience for CHECK IT OUT ON APPEXCHANGE viewers. These personalized interactions drive engagement and uncover insights that enhance your use of Marketing Cloud. optilyz CHECK IT OUT ON APPEXCHANGE Send international mailing campaigns, from postcards to self- Email Content Personalization and mailers to letters, with this direct mail automation app. Run a highly profitable, targeted campaign with incentives and visual Feeds for Salesforce Marketing Cloud imagery to help you improve results up to 70%. Easily power Marketing Cloud emails and customer journeys, CHECK IT OUT ON APPEXCHANGE and trigger campaigns while simultaneously injecting rich, Movable Ink interactive content, social, video, and more directly into your email campaigns. Never fear, this is no lumbering monster. It’s the newest Movable Ink revolves around building visual experiences, CHECK IT OUT ON APPEXCHANGE helping marketers fill the gap of personalized email content by SALESFORCE LABS SOLUTIONS COLLECTIONS PAGE. Discover automatically generating unique image variation in real time. Swrve Mobile Marketing (U.S.) This is at scale, based on consumer context and behavior, free, customizable Lightning web components and third-party insights, and business logic. Swrve helps you create and deliver personalized, timely, and CHECK IT OUT ON APPEXCHANGE relevant push notifications directly from Salesforce Marketing ready-to-install apps to help you move faster, collaborate Cloud. CHECK IT OUT ON APPEXCHANGE better, and connect further with customers. 7

-TIZERS PPY OUR COMMUNITY THE EXCHANGE A : ROCKS FALL 2020 Dip -TIZER: oes and t a om ed t A TEMPTING APPY 4. Mix in dic o ron Sausage een chiles. t gr e back in tur Cast I eparation instructions for this deliciously unique appy-tizer ew Riser Pr . ead mix o 350 F Spr By: Andr en t e v sag 5. y! t o u njo Hea baking dish. 1. es. E edients f wn the sa ut Ingr o ound bee f t, br ess oil. . gr es o c e for 30 min ag In a skille x e 1 lb ain e sag Bak z.) pack 2. str u 6. 2 (16 o eam cheese and . ened cr ed wl, pour the sa ft f dic so e bo z.) can o een chiles g eam cheese on Sausage Dip In a lar 1 (10 o 3. f the cr oes and gr op o t ecipe: Cast Ir a on t om t ew’s r Andr ew’s favorite a ENTREES Andr alar v A , aft ce AppExchange apps: or Zenkr , lF k oc tst Financia Roo , and ax aT v . IN THE KITCHEN A Accounting VORITE ENTREE: A loin APPY’S F ender with Appy s Pork T tles ee: Effor fortless entr f By: Cheri Lovell th sides o t bo eparation instructions for this ef oa Pr tly c . We’ve all been discovering (and in some cases, inventing) 4. Ligh edients . enderloin with seasoning Ingr o 400 F t en t v t o new ways to stay entertained in our homes. Eventually, you 1 ½ pound 1. Hea enderloin om e in a foil-lined pan for pork t e fr 5. Bak ait 20 es. W ess moistur ut c x e oil. burn through the final season of your favorite TV show and Dry e 2. o 20 min e oil 18 t ying! Oliv e enjo for enderloin. Drizzle with oliv es be e t ut orit min v our fa you have nothing left to binge, and seemingly nothing left Y . seasoning blend dd salt and pepper A to do. But fear not, Appy is coming to the rescue! Salt and pepper 3. enderloin Cheri’s favorite ecipe: Effortless Pork T Cheri’s r AppExchange apps: Nothing can brighten a day as quickly as preparing, then ofit Success Nonpr , devouring, a mouth-watering meal. Here are a few Appy- Pack, Conga Composer DESSER . TS askRay T approved dishes that you can prepare in your own home A DELICIOUS DESSER and T : to bring flavor back into your life (results may vary based South African Melkter on chef). By: Charly Prinsloo t (Milk Ingr edients T ar 1 pie cru Pr t) st, pr eparation instructions for this inter em or fr ade om scr a t 1 can c ch 1. national dessert: Find more recipes and apps — both food- ondensed milk Whisk all ingr 4 lar edien g ts t e eg og gs e based and technology-based — in the ther Discover more 2. . 4. 6 tbsp Hea R e . c t ingr frig orn flour er Appy-approved Cooking with Appy Cookbook. edien a t e un ts o til c hea v old 2 1/2 c t in medium sa er lo and solidified. ups r w recipes. egular milk 7 t uc gr o 10 min epan for ound cinn ut amon es. 5. Sprinkle cinn Charly’s favorite 3. amon on t P ser our mix v op and e tur . Dig in! e in AppExchange apps: t o pie cru Agile Acceler st. at or , Chatt er RSS, and Copado Charly’s r . ecipe: South African Melktert

OUR COMMUNITY THE EXCHANGE ROCKS FALL 2020 3rd Video Viewer 2nd Cookie Consent WHAT IT DOES: WHAT IT DOES: Allows users to play video files natively Can be used to gather consent from MEET THE WINNERS in Salesforce. your community visitors and give them control over their cookies. OF THE SALESFORCE WHAT THE JUDGES WHAT THE JUDGES LIKED: Ability to support the top five video LIKED: The relevance of the solution in today’s formats, with the potential for it world and its quality. LABS LWC CONTEST to be extended for other formats. 1st Lightning File Explorer It was another successful Salesforce Labs Lightning Web WHAT IT DOES: WHAT THE JUDGES SHOUT OUT: Components (LWC) contest, with 67 total submissions, Allows users to create and LIKED: Ability to remove the The team that built and and 10 finalists being chosen to showcase their solutions view a hierarchy of your confusion around presented this solution files associated with a files by offering a better participated all the way to a panel of executive judges. record, by creating one-off user experience. from Australia at 2:00 folder structures. A.M. local time! Let’s take a look at the winning solutions. Lightning Web Chat Lightning Web 3rd Chart.js Component 2nd Component Pack The Standalone Components Winners WHAT IT DOES: WHAT IT DOES: Helps users create highly customizable Can bring rich menus, carousels, maps, Standalone Components were defined as components that can be and awesome charts, with or without and other visuals to a user’s chat window. dragged onto the app builder. Without further ado, let’s reveal the winners. code. WHAT THE JUDGES WHAT THE JUDGES LIKED: The additional control and customization LIKED: Ability to add surveys to the automated it offers users. bot experience. The Full Solutions Winners Multi-Org 1st Security Summary Congratulations to the Full Solutions are solutions that may include one or more components WHAT IT DOES: WHAT THE JUDGES winners, and thank you to and also include other platform features. Gives the ability to LIKED: The central hub concept everyone who made this year’s manage and support across all Salesforce orgs. Salesforce Labs LWC Contest security settings across multiple environments one to remember. natively on Salesforce. Check out the new LWC collection on AppExchange. 27

OUR COMMUNITY THE EXCHANGE ROCKS FALL 2020 APPY TRAVELS KEEPING UP WITH E COMMERCE Escape the day to day with these fun getaway backgrounds. Download now. Bon voyage! 5 AppExchange Solutions By the year 2021, worldwide retail ecommerce sales challenges for companies. These five AppExchange will solutions can help simplify, organize, and accelerate reach $4.9 trillion. This can be a great thing for businesses’ bottom line, but it also poses unique the process of selling products and services online. CoreMedia Reputation Studio Content Cloud Reputation Studio helps companies Organize branded content and rich drive incremental revenue and cost media centrally in a single, headless efficiencies by aggregating data siloed repository, and access content and across digital touchpoints, enabling data from any source to create and efficiencies in capturing the voice preview personalized experiences from of your customers and addressing a single web-based UI. feedback. CHECK IT OUT ON APPEXCHANGE CHECK IT OUT ON APPEXCHANGE Alpine Retreat Digital River Open new markets, optimize Cloud Conversion conversions, and shield your business Cloud Conversion is a software solution from risk with Digital River. Plug that pairs your ecommerce business Digital River into your Salesforce B2B with Salesforce. Integrate all your Bahama Soaked Commerce Cloud to process payments, customer and order data into a single fight fraud, fulfill orders, and shield powerful workspace to manage your your business from global tax and customers, orders, shipping, customer regulatory risk. service, returns. CHECK IT OUT ON APPEXCHANGE CHECK IT OUT ON APPEXCHANGE Zenkraft Multi-Carrier With Zenkraft Multi-Carrier, you can create and track shipments with 60+ carriers, including FedEx, UPS, USPS, DHL, Canada Post, all with a single click. The Multi-Carrier Shipping App brings your logistics inside Salesforce. Swiss Alps Chalet CHECK IT OUT ON APPEXCHANGE Mexico Luxury Lounge 29

OUR COMMUNITY THE EXCHANGE ROCKS FALL 2020 “I love #FoodForce because it allows me to connect with Ohana on a different level, food. FoodForce TAG TO TABLE is a window into the culture and creativity of my professional peers. With so many of us relying on The AppExchange community gets cooking. Mary Tagler our home kitchens more than ever, it’s a source FAVORITE APP of inspiration.” Flow Components It started as a hashtag — a way for Salesforce community members to ease the stress of lockdown “I enjoy participating in #Foodforce because it is just one more way to connect with the #Trailblazer and stay-at-home orders by sharing all their triumphs community around the world! I am inspired by the (and sometimes failures) in the kitchen via Twitter. dishes and hope that sharing my jump into Indian Now, #Foodforce is a growing, grassroots group cooking inspires others to attempt different cuisines -Singh linger y Op that connects people across the globe through the on their own as well.” Am ORITE APP V A F .io aloader comfort of food and community. Dat “As the pandemic forced more and more isolated activities, it seemed Salesforce Twitter friends were cooking more and more. Sarah Orens reached out and asked if we could get the #Foodforce followers Jodi Wagner Melissa Hill Dees together online. So we did!” Apple pie bread FAVORITE APP Mogli Text Messaging Rob Cowell FAVORITE APP “Food brings people together and gives them Rose harissa Isimio Scheduler baked cod community — homeless and housing-insecure Eric Dreshfield Jackfruit pulled pork services like Montrose Grace Place that center art tt Luik Sco ORITE APP V A around food are integral during this pandemic.” F cury SMS Mer 31

OUR COMMUNITY THE EXCHANGE ROCKS FALL 2020 The Reading List “I started with the classic Chronicles of Narnia, which Following his decision, Pat selected The Prisoner of Ice I had never read. We made it through the first three and Snow, a couple of kid-detective short stories, and books and the kids enjoyed them, but these books tapped into Newbery Medal-winners including From were written in the 1940s by C. S. Lewis — a white, the Mixed-Up Files of Mrs. Basil E. Frankweiler, The THE LI’L British man. I found the implicit gender roles and One and Only Ivan, and its sequel, The One and Only subtle racial characterizations to be out of sync with Bob. “We all loved these books and I only cried a little TRAILBLAZERS how aware kids in today’s community are and the in front of the kids,” said Pat. values I like to reinforce, so I decided not to continue BOOK CLUB with those,” said Pat. When shelter-in-place started around the U.S., many parents found themselves taking on a new role as part-time educators. The “I saw the burden put on our daughter and parents who might also need help, so I started Adventure son-in-law trying to home-school our 7-year-old the book club.” granddaughter, Poppy,” said Pat McClellan, Beginning with five kids, the Li’l Trailblazers Continues founder of AppExchange partner Proton 7 Book Club has grown to about a dozen Group. “I offered to help out by reading to participants, ranging in age from 7 to 12, Poppy on Zoom every day. I knew some other from Florida, Tennessee, Texas, Arizona, With so much great literature to discover, Pat says the start reading. I get the books on my Kindle app on my and California. sky’s the limit. “I’m committed to doing this until the computer so that I can share my screen as I read. kids are back in school or we run out of books!” Some of the kids like to read along, others just listen.” However, there may be a practical limit on size. “I want “I hope the parents get some time every weekday to keep it small enough that I can speak with each where they know their kids are safe and engaged in child every day to let them know they are valued and something constructive. For the kids, I hope to inspire I’m glad they’re here,” said Pat. or nourish a love of reading, and an understanding of Pat McClellan, If you’re interested in starting a new chapter of the Li’l how the ‘solitary’ activity can actually be really social. founder of AppExchange Trailblazers Book Club, Pat says it’s a relatively low- I’m so delighted to see the way they’ve made friends effort way to help both kids and parents adjust to the with each other.” said Pat. partner Proton 7 Group current world. “Get a Zoom account, pick a book, and 33

INSPIRED TOUR COMMUNITOGETHERY THE EXCHANGE ROCKS FALL 2020 Show and Tell It can be tough to build a connection items with the team, which provides a with team members when you aren’t in better understanding of who your co- the same physical location. Show and workers are outside of work, enabling tell involves sharing personal stories or more collaboration. Why are they called Hmmmmm... Triscuits? tri-layered Tasting Club buisc... ELECTRIC Who doesn’t love a good conversation Consider classics like coffee, beer, BUSICUITS!!! over a great meal? It doesn’t really cheese, wine, or chocolate. It’s a great matter what’s on the menu as long way to share in great conversation over a as it’s something everyone can try. like interest. Teammate Trivia Why are they called A little bit of fun and friendly lots of different ways a teammate trivia Hmmmmm... Triscuits? tri-layered competition is a great way to establish game can work. Variations of the game buisc... relationships and pair up team can involve trivia about the company, ELECTRIC BUSICUITS!!! members who maybe haven’t had the pop-culture questions, or miscellaneous HERE, THERE & chance to build a repertoire. There are trivia. EVERYWHERE 5 Fun Team Activities Book Clubs Reading books together can be a type of topic that interests employees. unique and powerful way to strengthen Consider reading books that are relevant relationships. It’s also a great way to to your work, industry, or current affairs. AppExchange partner Formstack recently shared 10 fun have fulfilling conversations about any virtual team-building activities that remote workers love. Try out a few of our favorites from the list. Film Festival One unique idea teams are turning to they do to pass the time and what foods is having team members create videos. they’re making. This gives everyone a Employees submit a 30-second video look behind the scenes of what life is that represents what their quarantine like for each team member. life looks like, including things like what 35

FUN & GAMES THE EXCHANGE FALL 2020 APPY HALLOWEEN WHERE IN THE WORLD IS APPY? Photo: Zarina Varley Scott Tell us where she is at #AppyTravels and we’ll feature your answer in lots of social media. You’ll be a rockstar. HOW TO CARVE YOUR APPY PUMPKIN Got an idea for the next Where in the World Is Appy? Send us your 1. Prep your pumpkin 3. Transfer the design photo of Appy in any destination at #AppyTravels and you might be Cut a lid off the top or a hole in the Use a poker tool or pushpins to mark featured in the next issue of bottom of your pumpkin and scrape the dots along the lines. Then, remove the The Exchange. inside clean. pattern. 2. Print and attach the pattern 4. Cut the design Tape or pin to your pumpkin. (If it’s not Saw gently along the dotted lines to the right size, reduce or enlarge on your reveal Appy’s smiling face. printer first.) Folds are fine, just try to keep lines matched up. 37