NEWS FROM OUR PARTNER THE EXCHANGE INFORMATICA FALL 2020 INTEGRATE DISPARATE DATA SOURCES It can be very time-consuming for customer service their workflows and connect data from any source to teams to pull data from multiple different sources, deliver in-depth market and customer insights. This especially as applications proliferate, making shadow supports rapid growth, giving businesses access to databases increasingly common. The more manual trusted information at every touch and allowing them the data pull, the more cumbersome it is for service to invest in current employees and training resources agents. rather than additional headcount to support manual Informatica Intelligent Cloud Services (IICS) is a processes. Using IICS also leads to greater adoption of cloud platform that allows businesses to automate Salesforce Service Cloud, since the data integration is automatic. BETTER DATA, PROVIDE CUSTOMER 360-DEGREE VIEW HAPPIER CUSTOMERS It is important for customer service teams to be able Allowing sales and support teams to automatically to access accurate subscriber information in real time integrate marketing data into Salesforce provides so that they can respond to customers efficiently and them with a 360-degree view of the campaign history effectively. If data is housed in multiple sources with surrounding each customer. This means that service inconsistent reporting and no single source of truth, agents can confidently provide an enhanced customer it can be challenging for agents to achieve in-depth support experience with improved business reporting. customer insights. Higher-quality data informs a better Salesforce partner Informatica customer experience. This, in turn, enables businesses to automatically leads to greater customer cleanse, consolidate, and manage satisfaction, which ultimately results data hierarchies in Salesforce for a in increased revenue. However, it can single customer view. The team at be challenging to manage an Informatica shares three ways that AUTOMATE PROCESSES explosive growth of data while businesses can support quality data, When agents have to manually copy and paste data With IICS, the ability to shave a few seconds off each between systems, there is an increased response time individual case creation time adds up to a significant ensuring that the data is accurate and thus a great customer as well as a higher likelihood of errors, which directly savings in time, money, and headcount, which impacts customers. When hampered by an ineffective ultimately helps drive the bottom line. For this reason, and accessible to those who need it. experience. cloud platform system that is slow, there can be an implementing structured cloud application integration excessive number of integration errors, which further benefits all aspects of the business due to the deeper delays the ability to leverage customer data. insights and efficiencies gained. LEARN MORE ABOUT INFORMATICA FOR SALESFORCE ON APPEXCHANGE. 7