The Exchange Summer 2019

SUMMER 2019 Can tech make the world a better place? The ABCs of Consultants on AppExchange World Tour London • TrailheaDX Recap • More

The ABCs TABLE OF of Consultants contents 7 Editor-in-Chief Meet Woodson Martin, APPYGAIL THE BOBCAT new AppExchange GM. Editorial Directors ANDREW GOTHELF HOLLY RUSHTON Creative Director 8 RON LIM Senior Editor ARIEL LUSTIG Community Editor AMANDA NELSON 10 Program Managers CLAYELLE WOLF STEPHANIE SEGER Managing Editor 14 JESSICA CHARLTON Contributing Editors and Writers CHRISTINE LEE CONNIE DEA Copy Editor 12 DANIEL ACUFF The Exchange is a quarterly digital magazine produced by Salesforce. 16 Questions? Comments? Letters to the editor? Tweet them @AppExchange. 21 © 2019 Salesforce AppExchange ON THE COVER: The Salesforce Ohana becomes Can tech make the one with Mother Nature world a better place? 2 THE EXCHANGE SUMMER 2019

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EDITOR’S letter Better, Better, Never Done Hello, readers! I’m excited to let AppExchange’s partners, and employees. In this issue new EVP and GM, Woodson Martin, get his of The Exchange, we’re highlighting how paws on this issue’s Letter from the Editor. Be companies are doing just that — through sure to learn more about Woodson on page 8. their technology and their people. It’s To start, I’m unbelievably thrilled about inspiring and personally important to three things: the passion for customer me, as one of my greatest passions and success, the amazing opportunity for philanthropic focuses is the humanitarian customer and partner growth, and making it simple to become part of this effort at the U.S. border. ecosystem and create the best solutions In the same vein, we’re constantly applying to find an expert to help transform your business. Search by industry, location, for customers. “Better, Better, Never Done ” to the ratings, and certifications. Consultants not only help you find the perfect AppExchange experience for customers, solutions, but can help you implement them. Try the Consultant Finder today. WOODSON MARTIN There’s a saying in the AppExchange EVP & VP APPEXCHANGE ecosystem that has resonated deeply with including the recently launched @woodson_martin me over the past several months: “Better, Consultants on AppExchange capabilities. Better, Never Done.” Call it a mantra, a It’s a really pivotal time as we take the next motto; it’s how each and every person asks leap in connecting you, our customers, themselves how they can do and be better with the Salesforce experts and knowledge — from creating world-class applications to you need to take your work to the better, the positive impact technology can have next level. on the world. (H)appy Reading, Marc Benioff says, “The business of business is to make the world a better place,” and I see that every day in the AppExchange ecosystem of customers, Woodson Martin LEARN MORE ABOUT OUR FEATURED SOLUTIONS IN THIS ISSUE. CATEGORY IT Management Sales Intelligence Sales Intelligence Finance ACTION Back up and recover your Optimize your Improve your account Accelerate and enterprise-level data sales funnel and lead data simplify contracts BENEFIT Protect against Accelerate time-to-revenue Drive better Close deals user-inflicted data loss and drive growth sales performance faster 4 THE EXCHANGE SUMMER 2019 SUMMER 2019

Discover the right expert for your business and industry needs with the new Consultant Finder. effort at the U.S. border. Introducing the AppExchange Consultant Finder. It's the easy, new way for you to find an expert to help transform your business. Search by industry, location, ratings, and certifications. Consultants not only help you find the perfect solutions, but can help you implement them. Try the Consultant Finder today. Join us at bit.ly/appexconsulting Marc Benioff says, “The business of SUMMER 2019 SUMMER 2019 THE EXCHANGE 5

WHAT’S appening C is for Consultants AppExchange has thousands of solutions that can help your business do more. But if you’re not sure where to start, Consultants on AppExchange can help. Our blog post, The ABCs of Consultants on AppExchange, gives an alphabetically ordered list of 26 ways consultants are helping customers do more with Salesforce. Here are some of our favorites: A IS FOR ANALYTICS Consultants help build reports and dashboards to connect your analytics between platforms. They’ll analyze data and help you determine trends. D IS FOR DEVELOPMENT Whether it is a small Lightning component or a complex custom UI product build, work with consultants to code your next project. M IS FOR MIGRATIONS From strategy to execution, consultants can help move your best practices and fresh data into Salesforce without losing any context or business momentum. S IS FOR SHARING RULES Consultants set up sharing rules. These allow an admin to specify that all information created by users within a given group or role is automatically shared to, or restricted from, members of a particular group or role. T IS FOR TRAINING Need help getting your teams up and running on the platform? Consultants can help organize and facilitate Salesforce training for your teams. Click here to see 21 other ways You ask, what are the benefits to receive these consultants can help you do more limited edition Appy stickers with Salesforce. from Salesforce Made my sponsored Dreamin’ Event? SUMMER 2019 SUMMER 2019 THE EXCHANGE 7

WHAT’S appening The Customer Is Always Right, Right? We’re always interested in hearing what solutions our customers are excited about. Here’s what they're saying about their current favorites. These solutions on AppExchange can help you make the most of the data you’re collecting, giving your team more actionable insights and improving your internal operations. “[With D&B], our customer “LeanData has given us much "Very simple to set up and use. data has been enriched with more control over how we Yet extremely powerful in what key attributes, providing manage sales leads, resulting it does and how it allows you to actionable intelligence.” in increased agility." interact with the backups." GREG WOOD JEFF SERLIN ADAM PIETRASZEK BUSINESS SYSTEMS DIRECTOR HEAD OF GLOBAL SALES OPERATIONS SYSTEMS ADMIN UPLAND SOFTWARE INTERCOM PENTAX MEDICAL VISIT D&B OPTIMIZER > VISIT LEANDATA > VISIT OWNBACKUP > 3 neat tweets @billpowell__c @charlieisaacs @Somyakrishna12 #appyness is moonlighting for You ask, what are the benefits @appexchange Woohoo!! Tweet us. the @JRHildebrand pit crew of participating in a I feel so #appy to receive these We love to hear #SalesforceOhana limited edition Appy stickers #TrailblazerCommunity from Salesforce Made my what you’re up to. sponsored Dreamin’ Event? day so good #Salesforce @appexchange #Appy #Hitchhikers #SED19 #Trailblazers #Trailhead @trailhead @salesforce @SalesforceOrg @SalesforceEQ 6 THE EXCHANGE SUMMER 2019 SUMMER 2019

WHAT’S appening Meet Woodson Martin, the Leader of the Apps. Have you heard? There’s a new leader on board. Woodson Martin started a new chapter of his 14-year-long Salesforce journey by taking the reins as Executive Vice President and General Manager of AppExchange earlier this year. Get to know a little more about Woodson’s Salesforce roots and his thoughts on AppExchange. WHAT DREW YOU TO SALESFORCE YEARS AGO? I was at a software company where I led the purchase and implementation of Salesforce as our CRM. As I learned the ins and outs, I couldn’t help but notice the community of innovators building on the Salesforce Platform, empowering our customers to better serve their customers while growing their businesses. The way an ecosystem was growing around Salesforce from the very beginning struck me as incredibly powerful. Take advantage of the smarter AppExchange. WHAT DIFFERENTIATES APPEXCHANGE FROM OTHER MARKETPLACES? Just log on and we’ll give you personalized Our Trailblazers — the community of innovators who use the Salesforce Platform to drive change across industries and recommendations based on your install and around the world — make AppExchange different from any other marketplace. They are unlocking opportunities, and their innovations will contribute to the creation of millions of jobs. And we’re passionate about helping them succeed. browsing history. Now you’re ready for your WHAT EXCITES YOU THE MOST ABOUT THE OPPORTUNITY TO LEAD APPEXCHANGE? The people. I’m privileged to collaborate with the top technologists, the best business minds, the most courageous investors, and the most creative marketers in the game — and I’m fired up for what we’ll accomplish together. 88 THE EXCHANGE SUWMINMTEERR 22001199

may we recommend a few app-etizing solutions? Have you heard? There’s a new leader on board. Woodson Martin started a new chapter of his 14-year-long Salesforce journey by taking the reins as Executive Vice President and General Manager of AppExchange earlier this year. Get to know a little more about Woodson’s Salesforce roots and his thoughts on AppExchange. I was at a software company where I led the purchase and implementation of Salesforce as our CRM. As I learned the ins and outs, I couldn’t help but notice the community of innovators building on the Salesforce Platform, empowering our customers to better serve their customers while growing their businesses. The way an ecosystem was growing around Salesforce from the very beginning struck me as incredibly powerful. Take advantage of the smarter AppExchange. Just log on and we’ll give you personalized Our Trailblazers — the community of innovators who use the Salesforce Platform to drive change across industries and recommendations based on your install and around the world — make AppExchange different from any other marketplace. They are unlocking opportunities, and their innovations will contribute to the creation of millions of jobs. And we’re passionate about helping them succeed. browsing history. Now you’re ready for your entree: helping your org grow. Bon appétit. The people. I’m privileged to collaborate with the top technologists, the best business minds, the most courageous investors, and the most creative marketers in the game — and I’m fired up for what we’ll accomplish together. SUWMINMTEERR 22001199

WHAT’S appening TrailheaDX: You Came, You Conquered, You Connected. with it, transforming consumers’ expectations. Because of this, connectivity — and specifically, integration — is top of On May 29-30, Salesforce welcomed thousands of developers to TrailheaDX in San Francisco. They had come to get a first look at our newest products and innovations, meet with Salesforce engineers, and network with developers from all over the world. From the keynote and classes to the hundreds of sessions, there was plenty to do during the two-day event. The AppExchange Vista was bubbling up with great ideas thanks to Appy's Brainstorm Booth, where guests could share their ideas for great apps on our huge brainstorm board. There, you could also pick up the exclusive camp counselor makes it increasingly difficult to have a model of growing revenue and scale. With an increase in IT projects year over Appy plush. AppExchange hosted three epic, action-packed Demo Jams where our partners had three minutes to duke it out for our coveted Demo Jam trophies. In the end, Jitterbit, Profile & Permission Set Helper, and OwnBackup walked away with the much-sought-after awards. SAVE THESE DATES AUGUST 7-9 Midwest Dreamin’ SEPTEMBER 16-17 Northeast Dreamin’ NOVEMBER 19-22 Dreamforce 2019 10 SUMMER 2019 SUSUMMMMEERR 22001199

WHAT’S appening Everything You Wanted to Know About Integration but Were Afraid to Ask The Fourth Industrial Revolution is radically disrupting almost every business sector, expanding what is possible, and with it, transforming consumers’ expectations. Because of this, connectivity — and specifically, integration — is top of mind for everyone in the ecosystem. To better understand integration, we talked to experts from organizations that eat, sleep, and breathe this space. One of these experts is Allegra Margolis, Senior Manager of Product Marketing at MuleSoft. Some of her insights are below. to TrailheaDX in San Francisco. They had come to get a first WHY IS INTEGRATION IMPORTANT FOR CUSTOMERS? Allegra: Customers expect personalized interactions, no matter where they are. Data and processes within the enterprise, however, are highly fragmented. We’re committed to helping customers orchestrate these systems quickly and nimbly, both systems within and beyond the Salesforce ecosystem. WHAT CHALLENGES DO YOU SEE CUSTOMERS FACING WHEN IT COMES TO INTEGRATION? Allegra: Enterprises today have around 900 applications, but only a third of those applications are integrated. This makes it increasingly difficult to have a model of growing revenue and scale. With an increase in IT projects year over year, there needs to be a smarter approach to integration. We want to help customers do more than simply “keep the lights on” and deal with maintenance; we want Trailblazers to spend their time on innovation. HOW DO YOU THINK ABOUT INTEGRATION IN YOUR OVERALL BUSINESS STRATEGY? Allegra: Think about integration as a strategic enabler of the business. To truly build an application network requires coveted Demo Jam trophies. In the end, Jitterbit, Profile & connectivity across data, devices, and applications, including partners. Partners provide greater leverage in helping customers build a connected experience. By demystifying integration, companies can begin to better understand and craft a strategy to tap into the open ecosystem opportunity that lies ahead. Get more integration insights from Allegra Margolis and experts from Jitterbit, Dell Boomi, and Workato in our e-book 4 Experts Answer Top-of-Mind Integration Questions. You can also check AppExchange's Integration App Guide. SUMMER 2019 SUSUMMMMEERR 22001199 THETHETHE EXCHANGE EXCHANGE EXCHANGE 1111

WHAT’S appening London Calling. In May, we gathered with customers and partners for a day of learning and inspiration on our London World Tour. Attendees were able to get a year’s worth of learning in a single day with breakout sessions for every role in their company. At the event, we rolled out Consultants on AppExchange, allowing customers to quickly and easily find consultants to fit their specific needs. We also introduced AppExchange Partner Intelligence, a new analytics tool to help partners maximize their data to better serve their customers. And throughout the day, Salesforce took the opportunity to thank and celebrate you, our trailblazing customers. Insights had a bespoke solution for its specific needs. 121212 THE EXCHANGE SUMMER 2019 SUMMER 2019

CUSTOMER SPOTLIGHT WHAT’S appening MATCHESFASHION.COM found a tailored-to-fit customer service solution by Proximity Insights. At the event, we rolled out Consultants on AppExchange, allowing customers to quickly and easily find consultants to MATCHESFASHION.COM was searching for a customizable solution that could track fit their specific needs. We also introduced AppExchange Partner Intelligence, a new analytics tool to help partners 1-to-1 curated emails and SMS from store associates to customers at scale. Proximity Insights had a bespoke solution for its specific needs. % % 3M 15 50 attributed increase in average email open rate in 6 months transaction value “[Proximity Insights] is revolutionary.” INES LAREO Director, Customer Experience MATCHESFASHION.COM SUMMER 2019 SUMMER 2019 THE EXCHANGE 13

WHAWHATT’’SS appappenineningg Our Favorite Trailblazers: Spotlight on Scott Luikart We first met Scott because of his passion for solving business challenges with Salesforce. Since then, he’s become an MVP and a #LifeWithGoldie member. Scott enjoys building so much that he has developed and deployed seven full-lifecycle products within the Salesforce Platform. He teaches Salesforce to LGBT homeless youth in Houston, Texas. There’s so much more to say about Scott’s talent and dedication, which is why he’s this month’s favorite Trailblazer. HOW DID YOU GET INVOLVED WITH SALESFORCE? I started back in 2011 as an end user. I then moved to a tech company where I was using Salesforce to look at customer records and store some basic data. We evaluated many solutions and decided to deploy Service Cloud, Live Agent, Knowledge, and others. The agility of the too complex, and too difficult to use. Magentrix opened the door to lower operating platform is what I have come to love most. WHEN DID YOU FIRST USE APPEXCHANGE? WHICH SOLUTION DID YOU INSTALL AND WHY? SCOTT LUIKART We installed a knowledge dashboard and reports application in my first-ever admin role. These Salesforce MVP apps gave me insight into editing unmanaged packages for my needs. Before that, it was frustrating Sr. Salesforce Administrator at Whole Foods Market that I couldn’t manipulate installed packages. It was such a great lesson of the different types of apps and how to evaluate them. HOW HAVE YOU SEEN TECHNOLOGY CREATE CHANGE? In Houston, myself and a few other Salesforce professionals teach Trailhead to LGBT homeless youth each month. These youths might typically walk away when they hit barriers, but when they see success they want that high five. They need to know they matter and people care about them as individuals. YOU RECEIVED THE GOLDEN HOODIE. WHAT'S #LIFEWITHGOLDIE LIKE? It’s an amazing community of people who care about others and really give back to the community. I firmly believe that I have been given so much by this community that I am called to give back. I wouldn’t be where I am today if it wasn’t for people helping me learn along the way. WHO'S YOUR MENTOR OR IDOL? Dr. Jane Klug, Dean of Students at BHSU, who helped me during my college years. Growing up in South Dakota, coming out was difficult. Jane helped as I dealt with some harassment and also encouraged me to go out and meet people and be the person I am. Had she not pushed me at a critical point in my life, I do not think my resiliency would be the same. I try to embody her giving spirit in all aspects of my life, too. WHAT ADVICE DO YOU HAVE FOR OTHER TRAILBLAZERS? Meet people, get to know others, leverage your community, and give back. I believe you interview for your boss’s job, not your job. If you are fortunate enough to be getting a job in this ecosystem, make sure your boss will defend, empower, and advise you. They will be the biggest advocate. 14 THE EXCHANGE SUMMER 2019

CUSTOMER SPOTLIGHT WHAT’S appening We first met Scott because of his passion for solving business challenges with Salesforce. Since then, he’s become an Retail Control Systems gains powerful customization capabilities with Magentrix. Retail Control Systems had an existing portal that was too expensive for its needs, too complex, and too difficult to use. Magentrix opened the door to lower operating costs and less time wasted on the phone. We installed a knowledge dashboard and reports application in my first-ever admin role. These % % 300 500 50 that I couldn’t manipulate installed packages. It was such a great lesson of the different types of increase in unique portal logins cost savings portal usage per month see success they want that high five. They need to know they matter and people care about them “Magentrix has drastically decreased our support costs and time-consuming phone calls.” ALEX KOPPELKAM community. I firmly believe that I have been given so much by this community that I am called to Manager of Strategic Initiatives Retail Control Systems South Dakota, coming out was difficult. Jane helped as I dealt with some harassment and also SUMMER 2019 THE EXCHANGE 15

can tech make the world a better place? by Holly Rushton • Illustrations by Ron Lim Technology also increases access to information — if you can get on the internet, you can find out what’s real-time communication at our fingertips to unprecedented advancements in healthcare to empowering - MARC BENIOFF AT THE ANNUAL FORTUNE CEO INITIATIVE MEETING, JUNE 2019 Many tech companies focus tremendous efforts on how their products, workforce, and presence can 16 THE EXCHANGE FALL 2018 SUMMER 2019

THE GROWTH AND PRESENCE OF TECHNOLOGY IN OUR EVERYDAY LIVES IS AN UNDENIABLE REALITY. Advancements and breakthroughs have cultivated a day-to-day of convenience and ease for many people. Here’s an almost globally relatable example: It’s raining out and you don’t have an umbrella for your walk. Answer? Call a ride with a few simple taps. Technology also increases access to information — if you can get on the internet, you can find out what’s happening at any moment practically anywhere. It can also create a safer environment; Umbrellium, a U.K. team of urban technologists, recently created and launched an interactive pedestrian crossing that responds dynamically in real time to make pedestrians, cyclists, and drivers safer and more aware of each other. From real-time communication at our fingertips to unprecedented advancements in healthcare to empowering millions in their careers, many would agree that technology has changed the world for the better. “ YOUNGER GENERATIONS WANT TO BE IN AN ENVIRONMENT AND BUSINESS THAT’S ABOUT PURPOSE. THEY WANT TO MAKE SURE THE COMPANY THEY’RE IN IS COMMITTED TO IMPROVING THE STATE OF THE WORLD.” - MARC BENIOFF AT THE ANNUAL FORTUNE CEO INITIATIVE MEETING, JUNE 2019 Many tech companies focus tremendous efforts on how their products, workforce, and presence can better the communities around them. Sometimes that can also involve answering tough questions. This age of transparency means businesses and business leaders are rethinking how they operate and thrive in today's world. Brand-new companies that are just getting started and may only have one or two employees, weave values around sustainability, diversity, and philanthropy into the fabric of their business from day one. Twenty years ago, Salesforce transformed corporate philanthropy with the 1-1-1 model of integrated giving. Since then, hundreds of companies of all sizes have adopted aspects of the 1-1-1 model. Pledge 1% is a movement dedicated to making the world a better place by inspiring, fostering, and celebrating early-stage corporate philanthropy by encouraging companies to pledge 1% of equity, product, and employee time for their communities. FALL 2018 SUMMER 2019 THETHE EXCHANGE EXCHANGE 1717

Steve Malone: Many people everyone a voice has sometimes in my family have worked backfired with inaccurate or time off. We also have an internal in technology for decades, malicious information going out partner, we offer a discount including my father, who was a to wide audiences. to all nonprofit prospects and software developer for a number of major NYC-area banks. One of Workforce development is a topic to support numerous nonprofit my earliest memories was [my that has gained a lot of attention Marc Benioff has gone on record To understand how people father] expanding the online in the past few years. What are in the Salesforce ecosystem banking software he developed your thoughts about the focus on approach the idea of whether into multiple regions of the reskilling and upskilling America’s technology can make the world a world. This allowed customers workforce? better place, I had conversations (many for the first time) access John Vinci: with Steve Malone, Director to their banking information via New technology of Marketing at OwnBackup, the internet rather than walking requires new skills — better skills. and John Vinci, Senior Director, up to a branch. Technology changes every couple Product Management at Conga of years, and you need to stay — both Pledge 1% partners — John Vinci: I recall a student at on top of it. While the historical on their thoughts and company my elementary school having knowledge can be useful, the initiatives. a cochlear implant inserted; I same skills should not apply from that our global offices always remember thinking about how 20 years ago. Questions and responses have he had hardware to help him been edited for space. hear. Steve Malone: This is a critical need. With the increasing pace How do you see technology of change in work patterns Let’s flip the script. Have you of the office to give back. Each making a difference in the world? experienced a time when around the world, training John Vinci: technology was not a positive workers for the jobs that exist Technology is in 2019 and beyond is very intended to make our activities impact or influence on the world? much needed. I’m happy to in life easier to manage. Whether John Vinci: it’s replacing some parts of a The effects on the see Salesforce taking a leading body or driving a car, we try to environment. I think about position on this with Trailhead reduce the challenges we face. batteries and the type of trash and its work to get formal we generate from the things we accreditation for the programs Steve Malone: The world have created. there. This will be huge, both as a moves faster when everyone Steve Malone: Social media has societal benefit and to promote is connected. This enables enabled both companies and Salesforce’s continued growth as individuals greater opportunity individuals to broadcast their an ecosystem employer. to change their situation faster messages to a broader network What are ways your companies than ever before. of people than ever before. The give back? What’s the earliest memory you downside here is that giving Steve Malone: have of technology making a We believe it’s important to give back difference? and innovate with confidence on the 18 THE EXCHANGE SUMMER 2019 SUMMER 2019

to the communities we three work days) of volunteer platform and further drive career operate in. As a Pledge 1% time off. We also have an internal opportunities. backfired with inaccurate or partner, we offer a discount match program where Conga to all nonprofit prospects and will match donations made by John Vinci: Business is not the customers. We’re really proud employees. platform that is important; it is more about the people and the to support numerous nonprofit Marc Benioff has gone on record culture behind the business. organizations. Additionally, saying, “Business is the greatest The business itself is inert — if its the OwnBackup team has participated in charity events platform for change.” How do you people are collectively bought in both in our New Jersey/New interpret that statement? to a cause, that is how they can York area headquarters and in Tel enact change. Steve Malone: Aviv. This includes food banks, Massive (many for the first time) access races, and donations of time. businesses, including Salesforce, have been able to become John Vinci: Being a Pledge 1% platforms for change through partner, we have lots of company their sheer scale. Salesforce’s programs designed around ever-growing ecosystem employs giving back. One example is tons of people worldwide, including myself. Through that our global offices always Trailhead, community have volunteer days in each of programs, and their respective cities; they team events they’ve been up with a local organization able to increasingly and take a day (or more) out bring more people Let’s flip the script. Have you of the office to give back. Each making a difference in the world? employee also gets 24 hours (or onto this impact or influence on the world? The effects on the JOHN VINCI Senior Director STEVE MALONE Product Management Director of Marketing societal benefit and to promote Conga OwnBackup Conga helps businesses get more value from OwnBackup accelerates digital their technology by transforming processes transformation with backup, compare, through Digital Document Transformation. recover, archiving, compliance, and sandbox Conga delivers Digital Document seeding capabilities. OwnBackup enables Transformation by helping create, manage, companies to improve business resiliency difference? collaborate on, negotiate, and eSign business and innovate with confidence on the documents and contracts. The Conga Suite Salesforce of products helps to simplify user experiences Platform. and increase productivity. SUMMER 2019 SUMMER 2019 19

FUN & games There’s nothing like coloring to lower stress and spark innovation. Print this page and color in your own take on this issue’s cover of The Exchange. Then, share it on social media and be sure to tag it with @appexchange. 20 THE EXCHANGE SUMMER 2019 SUMMER 2019

WHERE IN THE WORLD IS THE TAIL end appy? Know the answer? TWEET #APPYTRAVELS Tell us where she is at #AppyTravels and we’ll feature your answer in lots of social media. You’ll be a rock star. Got an idea for the next Where in the World Is Appy? Send us your photo of Appy in a not-so-obvious destination at #AppyTravels and you might be featured in the next issue of The Exchange. SUMMER 2019 SUMMER 2019 THE EXCHANGE 21

Read all about it. Get the latest AppExchange news. Want to get the inside scoop on all things AppExchange? Sign up for our newsletter. You’ll get the latest e-books, articles, webinars, and more – everything you need to extend Salesforce to any department or industry. Sign up now. Join us at bit.ly/appexnews