WHAT’S appening Meet Woodson Martin, the Leader of the Apps. Have you heard? There’s a new leader on board. Woodson Martin started a new chapter of his 14-year-long Salesforce journey by taking the reins as Executive Vice President and General Manager of AppExchange earlier this year. Get to know a little more about Woodson’s Salesforce roots and his thoughts on AppExchange. WHAT DREW YOU TO SALESFORCE YEARS AGO? I was at a software company where I led the purchase and implementation of Salesforce as our CRM. As I learned the ins and outs, I couldn’t help but notice the community of innovators building on the Salesforce Platform, empowering our customers to better serve their customers while growing their businesses. The way an ecosystem was growing around Salesforce from the very beginning struck me as incredibly powerful. Take advantage of the smarter AppExchange. WHAT DIFFERENTIATES APPEXCHANGE FROM OTHER MARKETPLACES? Just log on and we’ll give you personalized Our Trailblazers — the community of innovators who use the Salesforce Platform to drive change across industries and recommendations based on your install and around the world — make AppExchange different from any other marketplace. They are unlocking opportunities, and their innovations will contribute to the creation of millions of jobs. And we’re passionate about helping them succeed. browsing history. Now you’re ready for your WHAT EXCITES YOU THE MOST ABOUT THE OPPORTUNITY TO LEAD APPEXCHANGE? The people. I’m privileged to collaborate with the top technologists, the best business minds, the most courageous investors, and the most creative marketers in the game — and I’m fired up for what we’ll accomplish together. 88 THE EXCHANGE SUWMINMTEERR 22001199