WHAT’S appening Everything You Wanted to Know About Integration but Were Afraid to Ask The Fourth Industrial Revolution is radically disrupting almost every business sector, expanding what is possible, and with it, transforming consumers’ expectations. Because of this, connectivity — and specifically, integration — is top of mind for everyone in the ecosystem. To better understand integration, we talked to experts from organizations that eat, sleep, and breathe this space. One of these experts is Allegra Margolis, Senior Manager of Product Marketing at MuleSoft. Some of her insights are below. to TrailheaDX in San Francisco. They had come to get a first WHY IS INTEGRATION IMPORTANT FOR CUSTOMERS? Allegra: Customers expect personalized interactions, no matter where they are. Data and processes within the enterprise, however, are highly fragmented. We’re committed to helping customers orchestrate these systems quickly and nimbly, both systems within and beyond the Salesforce ecosystem. WHAT CHALLENGES DO YOU SEE CUSTOMERS FACING WHEN IT COMES TO INTEGRATION? Allegra: Enterprises today have around 900 applications, but only a third of those applications are integrated. This makes it increasingly difficult to have a model of growing revenue and scale. With an increase in IT projects year over year, there needs to be a smarter approach to integration. We want to help customers do more than simply “keep the lights on” and deal with maintenance; we want Trailblazers to spend their time on innovation. HOW DO YOU THINK ABOUT INTEGRATION IN YOUR OVERALL BUSINESS STRATEGY? Allegra: Think about integration as a strategic enabler of the business. To truly build an application network requires coveted Demo Jam trophies. In the end, Jitterbit, Profile & connectivity across data, devices, and applications, including partners. Partners provide greater leverage in helping customers build a connected experience. By demystifying integration, companies can begin to better understand and craft a strategy to tap into the open ecosystem opportunity that lies ahead. Get more integration insights from Allegra Margolis and experts from Jitterbit, Dell Boomi, and Workato in our e-book 4 Experts Answer Top-of-Mind Integration Questions. You can also check AppExchange's Integration App Guide. SUMMER 2019 SUSUMMMMEERR 22001199 THETHETHE EXCHANGE EXCHANGE EXCHANGE 1111