The Exchange Summer 2018

SUMMER 2018 GE 7 A Where will Appy be next? FIND OUT ON P 18 18 IDE INS SO GE AL PA side 17 one fort z om Get out our c y

Appy and her friends are enjoying a warm Summer day. But something’s a bit different about today. There are 9 things that have changed between the top and bottom images. Can you find them all? TABLE OF THE contents exchange Editor-In-Chief LEYLA SEKA Editorial Directors Guess who’s 4 ANDREW GOTHELF on a race car? JOSIE CHILES What’s Creative Director cookin’? DEVON FENIMORE Senior Editor 6 8 TONY NEWTON Community Editor AMANDA NELSON Program Manager 12 CLAYELLE WOLF Managing Editor MIRIAM RATTES Contributing Editors and Writers STEPHANIE SEGER, CHRISTINE LEE Copy Editor DANIEL ACUFF Consultant APPYGAIL THE BOBCAT The Exchange is a quarterly digital magazine produced by Salesforce. Questions? Comments? Letters to the editor? Tweet them @AppExchange. 15 17 © 2018 Salesforce Appexchange Appy, where are you? 24 ON THE COVER: Appy’s image on a Porsche 911 as she rounds the track in Tooele, Utah. 26 For all the details, see page 6. efficient, digitally native, multichannel Salesforce environment. THE EXCHANGE SUMMER 2018 2 SUMMER 2018 .alleree is sme flipped. 9. The trolors artion. 8. Balloon cece dire is looking in opposit. 7. Blazvingay is wodeolor 6. Ct cene differes arvs glo’ostr 5. A eagom imtto is winking in bostr. 4. Aolort cenf is differs scar’y. 3. Apperwt is mssing a flos bouque’yo stripes on her head 2. Appy is missing tw1. App

Appy and her friends are enjoying a warm Summer day. But something’s a bit different about today. There are 9 things that have changed between the top and bottom images. Can you find them all? e Hyper-personalized communications. No, we don’t mean fueled by an espresso. SmartCORR™ helps you create efficient, digitally native, multichannel communications — all within the Salesforce environment. bit.ly/SmartCORR SUMMER 2018 THE EXCHANGE 3 SUMMER 2018 .alleree is sme flipped. 9. The trolors artion. 8. Balloon cece dire is looking in opposit. 7. Blazvingay is wodeolor 6. Ct cene differes arvs glo’ostr 5. A eagom imtto is winking in bostr. 4. Aolort cenf is differs scar’y. 3. Apperwt is mssing a flos bouque’yo stripes on her head 2. Appy is missing tw1. App

EDITOR’S Innovation lies just outside letter the comfort zone. My path into the world of SaaS was less than What’s the saying? “Life begins at the edge conventional. After college, I spent two years of your comfort zone.” Anyone who knows in the Peace Corps in Mali, Africa, because me and my mindset would nod their head I wanted to give back, to make an impact — in strong agreement. This mantra influences that’s always been a key part of who I am. Later, how I interact with the wonderful people I worked as a product manager in client server who surround me every day at Salesforce. software, which came with the frustration of My favorite part of my job is the team; I working tirelessly on releases that were almost continually challenge team members to stretch obsolete by the time they got out. their own boundaries. Whether it’s pushing the team to create something truly leading edge When I arrived at Salesforce, I immediately realized the company was upending the — like the new AppExchange — or advocating traditional software model, aspiring for for equal pay in the workplace or encouraging more women and girls to learn to code, living innovation from every employee and in every outside the comfort zone can lead to truly idea. The concept of a comfort zone was as LEYLA SEKA obsolete as those software releases from amazing things you never thought possible. EVP, APPEXCHANGE my previous life. AppExchange ended up With this issue of The Exchange, we hope THE EXCHANGE, EDITOR-IN-CHIEF as the perfect fit for me: I see innovation you find new ways and inspiration to take your @LEYLASEKA in our technology and how using it can help business further than ever before — and leave others. This doesn’t come without a fair share that comfort zone in the dust. of pushing the boundaries, thinking in new ways, and taking a few leaps. Appy reading, 3 neat tweets @mehansen82 @samirizwann @Pranali_M_M Love my @salesforce sticker @appexchange Wow got Day 3 : Build A #DataModel wall at work. It motivates me this cute appy today. completed #Beabuilder Tweet us. and keeps me excited almost Thank you very much. #salesforce #Trailblazer We love to hear as much as the amazing Am a trailblazerrrrrrr #challenges @trailhead #Ohana does. @trailhead @SalesforceU @salesforce what you’re up to. @SalesforceAdmns @appexchange @partnerforce @appexchange @appexchange Thanks for the @SalesforceAdmns swag! @SalesforceDev 4 THE EXCHANGE SUMMER 2018 SUMMER 2018

Integrate survey feedback into your daily decision-making process. conventional. After college, I spent two years I wanted to give back, to make an impact — in strong agreement. This mantra influences that’s always been a key part of who I am. Later, how I interact with the wonderful people Every decision except how I worked as a product manager in client server who surround me every day at Salesforce. My favorite part of my job is the team; I to find an empty conference room. When I arrived at Salesforce, I immediately — like the new AppExchange — or advocating more women and girls to learn to code, living innovation from every employee and in every amazing things you never thought possible. my previous life. AppExchange ended up as the perfect fit for me: I see innovation you find new ways and inspiration to take your business further than ever before — and leave Love my Day 3 : Build A wall at work. It motivates me Thank you very much. We love to hear SurveyMonkey enables companies to weave customer feedback into their business systems, empowering teams to make more informed decisions. bit.ly/surveymonkeyexchange SUMMER 2018 SUMMER 2018 THE EXCHANGE 5

 We’re sponsoring a 175 mph Porsche. Hey Hey Guess whose image is on it? Appy PHOTOGRAPHS BY STEVEN VARGO Appy ! ! START YOUR ENGINES  HEY, YOU’RE RIGHT. THAT INDEED IS APPY ON A 2018 911 GT3 CUP 991.2 SERIES Porsche. We’re using this race car to showcase Salesforce to fans, to other racers — and to start conversations. See you at the finish line, Appy!  6 THE EXCHANGE SUMMER 2018 SUMMER 2018

Appy’s RACE CALENDAR See where Appy is headed this summer.  July 6–8 Circuit of the Americas Austin, Tx  September 6–9 weathertech Raceway salinas, CA HEY, YOU’RE RIGHT. THAT INDEED IS APPY ON A 2018 911 GT3 CUP 991.2 SERIES and to start conversations. See you at the finish line, Appy!  October 19–21 Utah Motorsports Campus Tooele, UT SUMMER 2018 SUMMER 2018 THE EXCHANGE 7

WHAT’S appening Do you like to sauté, braise, and bake? THEN YOU’LL LOVE “COOKING WITH APPY,” our first-ever AppExchange cookbook. Every mouth-watering appetizer, entree, and dessert was submitted by a Trailblazer customer or partner. Like the awesome appetizer below. You’re hungry already, right? Check it out at bit.ly/appycooking. APP-TASTIC DEVILED EGGS • Recipe submitted by Scott Luikart Serves: 24 • Prep time: 5 minutes • Cook time: 25 minutes 12 large eggs 1. Place eggs in a pot of water with an extra 2 inches of water above them. Add salt to water. 2. Bring water to a boil. Turn off, leave pot on burner, 3 Tbsp. extra virgin olive oil 1 tsp. salt and cover for 10–12 minutes. 3. Prepare a bowl of ice. 4. Move the pot ½ cup mayonnaise to the sink. Pour the bowl of ice into the pot. Then run cold water into the pot. The eggs will cool. 5. Once eggs have cooled enough for handling, 1 tsp. Dijon mustard peel the shells off the eggs. 6. Slice the eggs in half, length-wise. Remove ½ tsp. Appy’s Trail Blazin’ Hot Sauce the yolk balls from each egg and set aside. 7. Place the white egg bases Salt and pepper to taste on a plate (or deviled egg container). Refrigerate while making the filling. Paprika for garnish 8. Combine egg yolks, mayonnaise, mustard, and hot sauce. Drizzle mixture with olive oil. Salt and pepper to taste. 9. Take egg bases out of refrigerator. Fill them with mixture by either using a spoon or by putting mixture into Aircall is an intuitive, self-service, super-flexible a plastic bag, cutting off one corner, and piping the filling onto the bases. 10. Top with paprika or other desired topping. 8 THE EXCHANGE SUMMER 2018 SUMMER2018

Set up, scale, and customize your phone system without ever emailing IT. Seriously. THEN YOU’LL LOVE “COOKING WITH APPY,” our first-ever AppExchange cookbook. Ad Every mouth-watering appetizer, entree, Ad 26 Serves: 24 Prep time: 5 minutes Cook time: 25 minutes Place eggs in a pot of water with an extra 2 inches of water above them. Bring water to a boil. Turn off, leave pot on burner, 3 Tbsp. extra virgin olive oil and cover for 10–12 minutes. Move the pot Once eggs have cooled enough for handling, 1 tsp. Dijon mustard peel the shells off the eggs. Slice the eggs in half, length-wise. Remove ½ tsp. Appy’s Trail Blazin’ Hot Sauce on a plate (or deviled egg container). Refrigerate while making the filling. with olive oil. Salt and pepper to taste. Aircall is an intuitive, self-service, super-flexible phone system. Use it anywhere, connect it to a plastic bag, cutting off one corner, and piping the filling onto the bases. anything, and customize everything. No IT needed. bit.ly/aircallcti SUMMER 2018 SUMMER 2018 THE EXCHANGE 9

WHAT’S appening Salesforce MVP Josh Hoskins chats with Demo Jam participants at TrailheaDX. 3 minutes. No slides. Salesforce MVP The Odaseva team Tal Frankfurt shows off celebrates its Demo the Demo Jam trophy at Jam victory at World 1 winner. World Tour New York. Tour New York. DEMO JAM IS A COMPETITION BETWEEN APPEXCHANGE PARTNERS who demo their solutions in three minutes. The audience, whether through the online competitions or at Salesforce-related events around the world, vote for their favorite demo at the end. The winner takes home bragging rights and the highly-sought-after Demo Jam trophy. OwnBackup celebrates its Demo Jam win at TrailheaDX with Josh Hoskins. Recent demo jam winners include: LEARN MORE ABOUT OUR FEATURED PARTNERS IN THIS ISSUE. CATEGORY Telephony Document Integration Document Surveys Email and Generation Generation Calendar Sync ACTION Call center Automate Connect Personalize Data collection Sync contacts integration documents apps and data communications and analysis and leads Boost sales Work better, Enterprise-level Get actionable Turn leads into BENEFIT and customer Close deals communications customer service faster smarter delivered at scale insights customers 10 THE EXCHANGE SUMMER 2018

Tal Frankfurt shows off DEMO JAM IS A COMPETITION BETWEEN APPEXCHANGE PARTNERS Salesforce-related events around the world, vote for their favorite highly-sought-after Demo Jam trophy. Recent demo jam winners include: Give your sales teams the gift of time. They’ll give you the gift of closing more deals. Sales teams thrive with document automation from Conga Composer. It saves time. Cuts costs. Reduces errors. So they’ll always be closing. bit.ly/congacomposer SUMMER 2018

“ AppExchange helps me so I don’t have WHAT’S to reinvent the wheel. [With apps], appening I don't have to build from scratch. The data model can be ready in no time.” HARSHALA SHEWALE Eternus Solutions HARSHALA'S APP STACK Stack ’em up R OLL EVER WONDER HOW YOUR FELLOW SALESFORCE CUSTOMERS UP ARE USING APPEXCHANGE? Check out our monthly webinar HELPER App Stack! — hosted by Salesforce MVP Geraldine Gray — where customers demonstrate the apps that make their Salesforce orgs tick. You’ll see the AppExchange apps used most by customers, learn about the latest apps, and create your own app stack during GERALDINE GRAY Salesforce MVP this audience participation-filled event. BUILD YOUR STACK. BIT.LY/APPSTACK MELISSA'S APP STACK T ASKRA MAIL Y CHIMP CO D ADOPS N ASHBOALESF GA TIOR ARDSONCE MELISSA HILL DEES HandsOn Connect to use, with AI baked right in. “ Just about CS every proposal PQALESF is different than OR CE the last. Conga helps me create FIELD BUILDERSCHEMAUL them quickly TRIP TRA every time. Then people sign and send them back DOCUS TRAFIELDHIUL with DocuSign. I CKERTRA GN Finally, all the S T moving parts OR Y come together BSP AANNING with TaskRay.” CKUP 12 THE EXCHANGE SUMMER 2018 SUMMER 2018

code. software. 0%appliances to install or maintain. EVER WONDER HOW YOUR FELLOW SALESFORCE CUSTOMERS ARE USING APPEXCHANGE? App Stack! — hosted by Salesforce MVP Geraldine Gray — where this audience participation-filled event. 100%cloud. Ad Ad AtomSphere helps companies build truly connected businesses. 26 That’s because our integration platform is 100% cloud, easy to use, with AI baked right in. bit.ly/dellboomi SUMMER 2018 SUMMER 2018 THE EXCHANGE 13

WHAT’S appening It's a celebrate-a-thon: TrailheaDX and Appy’s b-day. The partying was nonstop. First, developers got together for two days of inspiration and learning in San Francisco on March 28–29. Then Appy celebrated her first birthday on March 30. Everyone is still recovering! ns o ray C ALESFORCE S om c . y tBirthda y1s pp 14 THE EXCHANGE SUMMER 2018 SUMMER 2018

The partying was nonstop. First, developers got together for two days of inspiration and learning in San Francisco on March 28–29. Then Appy celebrated her first birthday on March 30. Everyone is still recovering! SUMMER 2018 SUMMER 2018 THE EXCHANGE 15

You don’t have to be a coder. Or an email marketing expert. You just need to know how to drag and drop. VerticalResponse helps small businesses create and send great-looking emails — in just minutes — and engage with their customers. hink about the last time you took a risk in your professional life. Perhaps you switched jobs to a new industry. Or assumed a leadership position for the first time. Whatever it was, you might remember the feelings associated with the decision — excitement, second-guessing, and exhilaration, all swirling together, forming butterflies in your stomach.  bit.ly/verticalresponseexchange 16 THE EXCHANGE SUMMER 2018 SUMMER 2018 THE EXCHANGE

Appy t Appy ake a fl ying You don’t have to be a coder. leap out of your comfort zone 6 EXPERTS ON RISK TAKING IN BUSINESS AND IN LIFE BY ANDREW GOTHELF • ILLUSTRATIONS BY RON LIM VerticalResponse helps small businesses create and send great-looking emails — in just minutes — and engage hink about the last time you took a risk in your professional life. Perhaps you switched jobs to a new industry. Or assumed a leadership position for the first time. Whatever it was, you might remember the feelings associated with the decision — excitement, second-guessing, T and exhilaration, all swirling together, forming butterflies in your stomach.  SUMMER 2018 SUMMER 2018 THE EXCHANGE 17

model is all very different of SurveyMonkey’s core each time. I find disruption values of #trusttheteam.” one. The CDO and EVP to be motivating and and genetics. I’m usually people find it to be overwhelming. When this was definitely outside I start a new job, I ask my comfort zone. I went your own company. I an architecture review V2MOM [a method it on my own credit card. If It was a challenge. But we Through it all, it’s likely you EXECUTIVES WHO about fraud, but also how grew — maybe you acquired TOOK CHANCES a leader who encourages successful, I’d be in debt a new skill, received a innovation can impact a which helps me improve for life. I was way out of my scare me. I’d meet with promotion, reinvented company.” comfort zone. I’d wake up Before getting into all your professional life, or I had to, and I speak zero the benefits of risk taking reached new heights you that these execs see for JEFFREY REEKERS: “Early in and think, ‘I might have never thought possible. “In 2014, just messed up my entire ARTURO ZACARIAS my career, I had to manage their employees, I wanted Director of By living outside your life.’ It brings an edge and to know about the risks a sales team of 15 people, Product comfort zone, and shifting and I was asked to lead the which I had never really Management, they’ve taken in their own your mindset, you were build-out of two new data VerticalResponse professional life. Each done before. Because of able to move your career to to help you. It becomes shared a piece of insight that, I learned to provide a new and higher place. from an earlier point in autonomy where it was 850 financial institutions, about perseverance, 11.5 million consumers, their career. due. I didn’t come in as benefit your work or your To understand what a young manager and try and 35 applications. It it takes to embrace ARTURO ZACARIAS: “A few to micromanage people outside-the-box idea. with 20 years of selling : “I had a role working outside your years ago, I was given And still its benefits are the chance to become experience. Instead at a previous company comfort zone, I spoke not all obvious. Getting JEFFREY REEKERS head of trust and safety I learned to use the as a field CTO, and we with executives from six Vice President AppExchange partners for a company’s Spanish people within the team, new and different ideas is of Marketing, was very competitive. beneficial to employees, Aircall who represent their subsidiary headquartered provide mentors to other outside the U.S. As a result, members of the team, We had to convince the respective solutions: Aircall and coordinate the pieces chief data officer that our CTI, Conga Composer, I moved my family not only to a new country, but — versus trying to dig Dell Boomi AtomSphere, Smart Communications, to a new position as well, deep and know every SmartCORR for Salesforce, to work on something single detail.” SurveyMonkey, and I felt passionate about but didn’t have a lot of WILL SPENDLOVE: “Every VerticalResponse. Each shared their perspectives, professional experience new job I start is outside WILL SPENDLOVE my comfort zone. The Vice President plus risks they’ve taken, doing. It was one of the of Product both professionally and best decisions I ever way people do things, or Marketing, Conga personally. made: I learned more the customer base, or the 18 THE EXCHANGE SUMMER 2018 SUMMER 2018

model is all very different of SurveyMonkey’s core architecture was the right each time. I find disruption values of #trusttheteam.” one. The CDO and EVP to be motivating and had a Ph.D. in biology exciting, whereas some STEVE WOOD: “For and genetics. I’m usually people find it to be me, it was starting my good with architects, but overwhelming. When own business. There’s this was definitely outside I start a new job, I ask something weird that my comfort zone. I went CHRISTINE RIMER people about the happens when you start up to the whiteboard, did Vice President, areas of concern and your own company. I an architecture review Voice of the Customer, excitement, and capture racked up a substantial during the meeting, and SurveyMonkey those in my own personal amount of debt, paying for answered all his questions. V2MOM [a method it on my own credit card. If It was a challenge. But we started at Salesforce to the company hadn’t been won the business, and no plan for the year ahead], successful, I’d be in debt meeting now can possibly a new skill, received a innovation can impact a which helps me improve for life. I was way out of my scare me. I’d meet with promotion, reinvented both as a manager and comfort zone. I’d wake up the president of France if Before getting into all as a person.” in the middle of the night I had to, and I speak zero the benefits of risk taking and think, ‘I might have French.” STEVE WOOD CHRISTINE RIMER: “In 2014, just messed up my entire Chief Product Officer, never thought possible. my career, I had to manage their employees, I wanted my company was acquired, life.’ It brings an edge and EMPLOYEES AND Dell Boomi By living outside your a sales team of 15 people, and I was asked to lead the grit to you because you THE COMFORT ZONE which I had never really they’ve taken in their own build-out of two new data realize nobody is going done before. Because of The idea that taking risks able to move your career to centers and to migrate to help you. It becomes that, I learned to provide and working outside of 850 financial institutions, about perseverance, 11.5 million consumers, stubbornness, execution, your comfort zone can due. I didn’t come in as and 35 applications. It and pushing forward.” benefit your work or your was the most challenging company is not itself an year of my career, but we BOB DUNFEE: “I had a role outside-the-box idea. BOB DUNFEE Vice President years ago, I was given executed on time and on at a previous company And still its benefits are of Product Marketing, experience. Instead comfort zone, I spoke Smart Communications budget. We’re capable of as a field CTO, and we not all obvious. Getting I learned to use the with executives from six so much more if we think worked on a deal that new and different ideas is as one team aligned on was very competitive. beneficial to employees, provide mentors to other a common goal, which We had to convince the but in what way? Our respective solutions: Aircall aligns really well with one chief data officer that our experts weighed in. CTI, Conga Composer, I moved my family not — versus trying to dig Dell Boomi AtomSphere, deep and know every “ Every new job I start is outside my comfort zone. SurveyMonkey, and I felt passionate about VerticalResponse. Each but didn’t have a lot of “Every The way people do things, or the customer base, shared their perspectives, new job I start is outside or the model is all very different each time. plus risks they’ve taken, doing. It was one of the I find disruption to be motivating and exciting.” best decisions I ever made: I learned more WILL SPENDLOVE Vice President of Product Marketing, Conga SUMMER 2018 SUMMER 2018 THE EXCHANGE 19

WS: “When you create JR: “At Aircall, we evaluate feedback they need to unconventional, innovative employees on a monthly make better decisions, thinking, it provides a basis on whether they have inspire innovation, and different way of looking an ‘edge’ or not — which drive disruption. There are at the same problem, essentially means: Are they hundreds of examples, which gives people variety. taking risks? Are they doing but a favorite is how People like variety — they things outside their job Netflix used SurveyMonkey like to figure out a different profile? Are they generally Audience to generate way to solve the same fearless, not reckless? I compelling, original “It’s important to problem. It emotionally think when people have content. Netflix learned have an idea of where the impacts us, and more an understanding from that 58% of pet owners importantly, when we management that those binge with their pets and everybody needs to have a think unconventionally, things are encouraged, 46% of the couples who shared view of that. There we think of better ways and that it’s okay to fail at watch shows together drive real change.” to do things.” things that are innovative, ‘cheat’ on their partner you tend to get much more by watching ahead.” “We have a SW: “At Boomi, people from your employees.” VerticalResponse customer team. If we do something differently and live have ownership of what bd: “I’ve worked with wrong and it affects our they’re doing, and we put LESSONS FROM OUR large enterprises that have reputation, we can fix it. a lot of emphasis on trust. CUSTOMERS digital transformation We have to be willing to My team is entrusted to initiatives driven from I asked our experts how just get on with it. They Executives, employees, the C-suite down. They Once we provided her have a strong sense of and organizations often know they need to drive with the right easy-to-use wrong. It creates potential autonomy and decision- take inspiration from the change, but the teams pitfalls of innovation. making, that it’s their work other companies do. doing the day-to-day work problem to solve and For many of our partners, are nervous. They have to to get their jobs done. inspiration can come learn new ways of doing of is paying lip service significant business If something goes wrong, from their customers. It’s things not in their comfort to encouraging different we’ll course-correct. clear that AppExchange zone. One of the things I I trust my team to make customers are innovating saw was where the CEO decisions, and it helps in incredible ways. tied C-suite bonuses to people feel a strong siloed groups working go wrong, every manager sense of ownership. We CR: “Our enterprise together for a common he didn't have any have very low staff attrition customers use SurveyMonkey goal. For instance, the call zone, it’s uncomfortable. It as a result.” every day to gather the center team had to work do that. You have to live By taking the plunge to have a conversation. Ask if you’ve hired good people, business grew significantly.” 20 THE EXCHANGE SUMMER 2018 SUMMER 2018

“At Aircall, we evaluate “ One thing to be aware of is paying lip service to encouraging unconventional, innovative different thinking — only to not be okay when a failure happens. thinking, it provides a basis on whether they have inspire innovation, and different way of looking drive disruption. There are You can’t do that. You have to live to the principle.” essentially means: Are they JEFFREY REEKERS Vice President of Marketing, Aircall which gives people variety. but a favorite is how People like variety — they things outside their job Netflix used SurveyMonkey like to figure out a different profile? Are they generally way to solve the same fearless, not reckless? I better with the marketing PITFALLS OF THE SW: “It’s important to problem. It emotionally think when people have content. Netflix learned team, and if they weren’t, COMFORT ZONE. have an idea of where the that 58% of pet owners bonuses would not pay company is going, because out as high. That’s how you Of course, the change everybody needs to have a think unconventionally, 46% of the couples who shared view of that. There drive real change.” in mindset required from an organization, has to be a strong sense of things that are innovative, its leadership, and its directional leadership that az: “We have a employees to think we communicate to the “At Boomi, people VerticalResponse customer who owns a yoga studio differently and live team. If we do something have ownership of what “I’ve worked with outside their comfort wrong and it affects our large enterprises that have who feared creating a zones is not without reputation, we can fix it. newsletter to send to potential downsides. We have to be willing to initiatives driven from the studio’s customers. take the reputational risk I asked our experts how just get on with it. They Executives, employees, the C-suite down. They Once we provided her they handle the potential because things will go have a strong sense of know they need to drive with the right easy-to-use wrong. It creates potential pitfalls of innovation. autonomy and decision- tools, she created pitfalls, but we’re willing to doing the day-to-day work powerful communication JR: “One thing to be aware accept that.” problem to solve and are nervous. They have to that contributed to of is paying lip service to get their jobs done. significant business WS: “People like comfort to encouraging different If something goes wrong, from their customers. It’s expansion. Another thinking — only to not zones. That’s why they’re we’ll course-correct. zone. One of the things I entrepreneur in the be okay when a failure called that — people feel I trust my team to make customers are innovating healthcare industry needed happens. When things comfortable there. So tied C-suite bonuses to to promote his business when you force someone go wrong, every manager but was hesitant because wants to get in there and outside of their comfort he didn't have any micromanage. You can’t zone, it’s uncomfortable. It have very low staff attrition customers use SurveyMonkey marketing experience. do that. You have to live can be frustrating to work every day to gather the By taking the plunge to to the principle and allow with people that aren't promote his business that to be a natural part natural disruptors. Rather with the right tools, he of the learning process, than working around them, gained the marketing and understand that if have a conversation. Ask if skills he needed and his you’ve hired good people, there's a fear or experience business grew significantly.” it will be okay in the end.” that caused them to be SUMMER 2018 SUMMER 2018 THE EXCHANGE 21

cautious. Then give clear Focus on why it should connecting people. Our direction on how moving work and help good ideas current CEO, Zander Lurie, out of their comfort zone get implemented.” has interviewed at our will help them and the all-hands meetings some BD: “One thing I was organization to grow." of the most innovative, Our experts don’t just live outside their comfort zones at work fortunate to do in my impactful leaders in — they take risks in their personal lives too. Here are some of Getting employees career is mentor people. business, sports, and the things they’ve done outside of work that were outside their to think differently I tell them to find an normal daily lives. government, including internal champion. If you Sheryl Sandberg, Serena “Back in 2000, I bought a Dodge Viper and Even if the benefits of have an idea on how to joined the North Texas Region Viper Club. I met and built Williams, Draymond Green, thinking differently and make something better, and many more.” working outside your comfort zone because I’d never worked on my cars the way say so. When Bill Gates comfort zone are known, founded Microsoft, he It all starts they had. Over time, however, they asked me to become that doesn’t mean it’s easy put competitive teams at the toP president of the club, and I even got into racing the car, which I had never done before.” to do. I wanted to know together and said, ‘Team how companies can offer A, go create a word Our experts agreed “I’m a bit introverted, but I did play in a band the proper environment that fostering a culture when I was younger. It’s the sort of experience that’s kind of cool, processor. Team B, you for work to flourish. do the same. The better of innovation requires word processor wins. The commitment from the and perform. I love music, it’s a huge part of my life. But playing AZ: “Companies need to rest of you guys are out of top down. Supporting understand that innovation employees with resources “I am a massive believer in new life a job.’ Those are stressful experiences, so I travel the globe. My top goal in life is to see and disruptiveness conditions, but they make to try new things, and are necessary to stay you expand your thought helping them, without different things and different people. Just this year alone, I went to Egypt and Poland. Having new experiences pushes me outside relevant. Innovation processes.” micromanaging, when begins with company those ideas don’t work of my regular comfort zone, and provides me a fulfilled life.” culture, and needs to CR: “Given that our out, is critical to having “In my 20s, I got into endurance sports with focus on the customer employee value employees do the best a goal to do an Ironman. I decided to sign up for one at the last minute. It was 100 degrees, and a good lesson that if you cut and the customer benefit. proposition is ‘where the work they can without Leadership needs to curious come to grow,’ our fear. And while it doesn’t through the fat you can still get it done. On the big day, I had the inculcate into their employees foster a culture require an NBA player cheapest bike and no idea what I was doing. It was worth doing though, and I’ve done a couple more since.” managers that when a of thinking outside the box. visiting your company surfing buddies. team member comes up We have a program called meetings to foster an “As my kids have grown, I’ve started with an idea, they should coaching them on different things. I was probably naive on what the Goldie Speaker series, environment of innovation, not say ‘Why’ and instead named after our late CEO it certainly doesn’t seem it takes to teach robotics to kids, but I decided to coach robotics to a team of eight-to-10-year-old kids. It took me out of my ask themselves ‘Why not?’ Dave Goldberg, who loved to hurt. comfort zone, but it’s been a very rewarding experience, and has A few years ago, I went to a surf camp as a ‘bucket list’ item with no intention of surfing again in the icy, shark-ridden waters of Northern California. Yet eight years later, I paddle out regularly at dawn with a group of guys. I get pummeled, but every once in a blue moon I catch a great wave. Surfing really is my courage-building activity. 22 THE EXCHANGE SUMMER 2018 SUMMER 2018

cautious. Then give clear Life outside the direction on how moving has interviewed at our comfort zone all-hands meetings some “One thing I was Our experts don’t just live outside their comfort zones at work of the most innovative, — they take risks in their personal lives too. Here are some of the things they’ve done outside of work that were outside their normal daily lives. I tell them to find an government, including internal champion. If you BOB DUNFEE “Back in 2000, I bought a Dodge Viper and Even if the benefits of have an idea on how to joined the North Texas Region Viper Club. I met and built Williams, Draymond Green, thinking differently and relationships with the members, sure, but was out of my comfort zone because I’d never worked on my cars the way say so. When Bill Gates they had. Over time, however, they asked me to become president of the club, and I even got into racing the car, Out of the comfort put competitive teams which I had never done before.” zone in Egypt with to do. I wanted to know Will Spendlove. how companies can offer STEVE WOOD “I’m a bit introverted, but I did play in a band when I was younger. It’s the sort of experience that’s kind of cool, the proper environment processor. Team B, you but actually, when you’re doing it, it is frightening to get on stage for work to flourish. of innovation requires and perform. I love music, it’s a huge part of my life. But playing publicly in a band was pretty frightening.” understand that innovation WILL SPENDLOVE “I am a massive believer in new life a job.’ Those are stressful experiences, so I travel the globe. My top goal in life is to see and disruptiveness different things and different people. Just this year alone, I went to Egypt and Poland. Having new experiences pushes me outside relevant. Innovation of my regular comfort zone, and provides me a fulfilled life.” “Given that our out, is critical to having JEFFREY REEKERS “In my 20s, I got into endurance sports with a goal to do an Ironman. I decided to sign up for one at the last employee value minute. It was 100 degrees, and a good lesson that if you cut and the customer benefit. through the fat you can still get it done. On the big day, I had the Bucket list time cheapest bike and no idea what I was doing. It was worth doing with Christine require an NBA player though, and I’ve done a couple more since.” Rimer and visiting your company surfing buddies. ARTURO ZACARIAS “As my kids have grown, I’ve started We have a program called coaching them on different things. I was probably naive on what the Goldie Speaker series, environment of innovation, it takes to teach robotics to kids, but I decided to coach robotics to a team of eight-to-10-year-old kids. It took me out of my ask themselves ‘Why not?’ Dave Goldberg, who loved comfort zone, but it’s been a very rewarding experience, and has gotten me closer to my daughter and her friends.” CHRISTINE RIMER “A few years ago, I went to a surf camp as a ‘bucket list’ item with no intention of surfing again in the icy, shark-ridden waters of Northern California. Yet eight years Bob Dunfee later, I paddle out regularly at dawn with a group of guys. I get risk taking on a pummeled, but every once in a blue moon I catch a great wave. Dodge Viper. Surfing really is my courage-building activity.” SUMMER 2018 SUMMER 2018 THE EXCHANGE 23

FUN & games Can You Spot the Differences? When you get our AppExchange newsletter, you’ll be the first to learn how to extend Appy and her friends are enjoying a warm Summer day. But something’s a bit different about today. Appy and her friends are enjoying a warm summer day. But something happened. Nine things changed between the top and bottom images. Can you find them all? The answers are on page 26. There are 9 things that have changed between the top and bottom images. Can you find them all? . alleree is sm e flipped. 9. The trolors artion. 8. Balloon cece dirite is looking in oppos. 7. Blazvingay is wodeolor 6. Ct cene differes arvs glo’ostr 5. A eag om imtt o is winking in bostr. 4. Aolort cenf is differs scar’y. 3. Apperwt is mssing a flos bouque’yo stripes on her head 2. Appy is missing tw1. App 24 THE EXCHANGE SUMMER 2018 SUMMER 2018

You love being first, right? Be the first to get the latest AppExchange news. Can You Spot the Differences? When you get our AppExchange newsletter, you’ll be the first to learn how to extend Appy and her friends are enjoying a warm Summer day. But something’s a bit different about today. Appy and her friends are enjoying a warm summer day. But something happened. Salesforce with AppExchange — through e-books, articles, webinars, and more. Nine things changed between the top and bottom images. Can you find them all? The answers are on page 26. There are 9 things that have changed between the top and bottom images. Can you find them all? Join us at bit.ly/appexnews . alleree is sm e flipped. 9. The trolors artion. 8. Balloon cece dirite is looking in oppos. 7. Blazvingay is wodeolor 6. Ct cene differes arvs glo’ostr 5. A eag om imtt o is winking in bostr. 4. Aolort cenf is differs scar’y. 3. Apperwt is mssing a flos bouque’yo stripes on her head 2. Appy is missing tw1. App THE EXCHANGE SUMMER 2018 SUMMER 2018 25

WHERE IN THE THE WORLD IS TAIL end appy? Know the answer? TWEET #APPYADVENTURES Tell us where she is at #AppyAdventures and we’ll feature your answer in lots of social media. You’ll be a rock star! Got an idea for the next Where in the World Is Appy? Send us your photo of Appy in a not-so-obvious destination at #AppyAdventures and you might be featured in the next issue of The Exchange. Answers to previous page: 1. Appy is missing two stripes on her head. 2. Appy’s bouquet is missing a flower. 3. Appy’s scarf is a different color. 4. Astro is winking in the bottom image. 5. Astro’s gloves are a different color. 6. Codey is waving. 7. Blaze is looking in the opposite direction. 8. Balloon colors are flipped. 9. The tree is smaller. 26 THE EXCHANGE SUMMER 2018

App recommendations from those who actually use the apps. Jumpstart your search for the right app with recommendations — from customers themselves — to help solve the most common pain points in sales, service, and more. Got an idea for the next Where in the World Is Appy? Send us your photo of Appy in a not-so-obvious destination BUILT BY SALESFORCE EMPLOYEES • FREE • RECOMMENDED BY OUR CUSTOMERS GUIDE P GUIDE # P # AP 4 P 6 A SERVICE SERVICE SALESFORCE SALESFORCE APPS APPS LABS ASRECOMMENDEDBYOURCUSTOMERS LABS As recommended by our customers and us. 1. Appy is missing two stripes on her head. 2. Appy’s bouquet is missing a flower. APPS APPS As recommended by our customers. 3. Appy’s scarf is a different color. 4. Astro is winking in the bottom image. 5. Astro’s gloves are a different color. 6. Codey is waving. 7. Blaze is looking in the opposite direction. 8. Balloon colors are flipped. 9. The tree is smaller. Download them all at bit.ly/appexcontent SUMMER 2018

Giving In 1999, Salesforce pioneered the 1-1-1 model of integrated philanthropy, which dedicates 1% of Salesforce’s equity, 1% of Salesforce’s product, and 1% of Salesforce employees’ time back to communities around the world. Last year, AppExchange back volunteered at over a dozen nonprofits and educational services, just a few of which you can see on this page. Done any volunteer is in our work yourself? Share your story at @appexchange. DNA.