Appy t Appy ake a fl ying You don’t have to be a coder. leap out of your comfort zone 6 EXPERTS ON RISK TAKING IN BUSINESS AND IN LIFE BY ANDREW GOTHELF • ILLUSTRATIONS BY RON LIM VerticalResponse helps small businesses create and send great-looking emails — in just minutes — and engage hink about the last time you took a risk in your professional life. Perhaps you switched jobs to a new industry. Or assumed a leadership position for the first time. Whatever it was, you might remember the feelings associated with the decision — excitement, second-guessing, T and exhilaration, all swirling together, forming butterflies in your stomach.  SUMMER 2018 SUMMER 2018 THE EXCHANGE 17