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EARTH FRIENDLY THE EXCHANGE SPRING 2020 SUSTAINABILITY & INNOVATION Lessons from the Manufacturing Industry As the Fourth Industrial Revolution challenges like sustainability.” When it comes to sustainability, it’s also becomes more of a reality, companies important for businesses to keep current that leverage their data and build We also see this between suppliers and prospective employees in mind. As relationships will pave the path to and distributors. Historically, these two companies collaborate across industries, ecological, social, and economic parties didn’t place much emphasis Cindy asserts that “companies will be sustainability. At Salesforce, we strive on fostering healthy relationships. challenged to innovate, and the only to make mindful business decisions However, recently there has been way to do that is to think completely that maintain a focus on sustainability. an evolution of the manufacturing differently about their industry.” We believe we can create long-term ecosystem. It’s become much more More and more, we see that the next value by consciously considering how collaborative in order to better serve generation of workers wants to work for we operate in the ecological, social, customers. This, in turn, has positive companies that are socially responsible. and economic environment. financial implications. In order to support our Salesforce With this in mind, we sat down with Cindy shared an example from the Ohana with sustainability efforts, Cindy’s Cindy Bolt, Salesforce’s Senior Vice automotive space. When an automotive team is currently building Sustainability President and General Manager for the original equipment manufacturer Cloud, a trusted platform to achieve manufacturing, automotive, and energy (OEM) manufactures a product, it gets carbon neutrality. As this new product industries’ go-to market team. Her sold through a dealer, and the customer is developed, her team is beginning to industries have changed over the past views the product either online or at track metrics that revolve around data. few years, especially around business the dealership itself. The OEM relies For example, they can track how service practices that ensure responsible, on the customers’ feedback, obtained engineers can be more efficient with ethical, and ongoing success. directly from them or the dealership, customer calls, reduce emissions when to determine how they manufacture traveling, and measure the impact of Cindy leads with the knowledge that their product moving forward. This working remotely. There are infinite when companies take advantage of the multifaceted information exchange possibilities that arise from data, and data available in our world today, they influences everything from how the that data allows each subsequent These days it’s more important than ever to stay can make smart decisions that account product is priced, to what products are conversation to be smarter and smarter. for sustainability best practices. The key in the supply chain. This collaborative connected. Get updates on solutions to help with to fostering this sustainability is building ecosystem is based on customer As Cindy says, “when you do good, you relationships. As Cindy describes, we feedback. Cindy says this provides make money and you’re a successful current business challenges and see what’s going on see this when “a manufacturer pairs “opportunities for customers to benefit, company, so that’s how sustainability themselves up with a startup company the distribution channels to benefit, really has an effect. It has changed the in the AppExchange community. or somebody completely out of their and the OEMs to benefit.” conversations we’ve been able to have.” industry to do something good around SIGN UP FOR OUR NEWSLETTER AT BIT.LY/APPEXNEWS 6

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