The Close-Up How Odyssey Solves Ciara’s Challenges See how a CMO for a sports ecommerce brand could partner with Odyssey to get better insights Unified Reporting into marketing performance across the customer journey and increase ROI. With Odyssey’s multi-touch attribution insights in MC Intelligence, everyone on Ciara’s team is looking at the same data. Omni-channel View The discrepancies between different in-platform reporting tools are a thing of the past. Now Sporty Gear sees exactly which marketing campaign is driving incremental revenue. Multi-touch Attribution CIARA REYNOLDS The top-of-funnel and branding teams have a better CMO, Sporty Gear understanding of their added value across the entire customer journey. Ciara even increased budgets on these Ciara needs to align all her teams’ efforts and make sure campaigns based on Odyssey’s recommendations, there’s a single source of truth across the department. delivering an increased ROI. Her Goals: Her Challenges: Quick Customization - Make sure reporting is unified across all teams - Siloed data across multiple platforms After starting with the plug-and-play solution of Odyssey, - Gain better insights into the performance - Fragmented last-click attribution Ciara’s team autonomously customized their attribution across customer journeys needs. They even built their own custom attribution model. - Marketing teams lack clarity on what part - Increase ROI across campaigns of the funnel campaigns are directed at - Empower her top-of-funnel marketing team to feel more rewarded LEARN MORE ABOUT ODYSSEY