The Big Picture Incrementality by Odyssey and MC Intelligence give you Switch to omni-channel one unified marketing report with actionable insights to marketing insights. help you optimize your outputs and your ROI. The Challenge: 75% of marketing teams are still reporting based on siloed data. By looking at each platform separately, their insights are incomplete and Move away from they are missing out on actionable insights. The Solution: Intelligence is the source of truth for last-click attribution. marketers. Odyssey allows marketers to uncover The Challenge: Marketing and data Last-Click Attribution Multi-Click Attribution incrementality insights to enhance analytics teams are using last-click (non-direct) their single source of truth. attribution in Google Analytics. The Solution: With Odyssey's multi-touch attribution (MTA), brands can get a full overview of the true value of each marketing channel. Odyssey's actionable insights help find additional revenue and save on wasted ad spend. Increase ROI of Use incrementality marketing campaigns. as a single KPI for The Challenge: Last-click attribution is fragmented and actionable insights. gives brands a distorted picture of the customer journey. The Challenge: Just looking at revenue doesn't The Solution: Odyssey’s MTA enables brands to show the whole picture. Marketers are missing increase their ROI up to 15% by revealing insights insights into the incremental value of the source. based on the entire customer journey. Marketing The Solution: Odyssey's MTA algorithm calculates campaigns with more potential for incremental an incrementality index for each channel, revenue and wasted ad spend are revealed. campaign, or even keyword. It provides brands with a single performance metric to see the added value that this marketing activity brings.