Odyssey Industry Ebook - Ecommerce

RETAIL AND CONSUMER GOODS Here’s how MC Intelligence and Odyssey ECOMMERCE can help an ecommerce brand like yours. Industry Insider Actionable insights. Multi-touch attribution (MTA) and incrementality insights are based on transparent and independent calculations. Increased ROI. Automatic ad spend optimizations help you achieve the highest ROI. Easy setup. No implementation. See how our partner Odyssey tackles challenges in the Odyssey keeps things simple by using ecommerce industry. From big-picture problems, to the specific existing, raw Google Analytics. needs of a CMO, Incrementality by Odyssey has it covered. Incrementality by Odyssey provides insight into the effectiveness of all your marketing channels, one of the biggest challenges in the ecommerce industry, with expertise in multi-touch attribution and incrementality. Keep reading to learn how Incrementality by Odyssey helps a CMO at a sports ecommerce brand empower all of her teams to achieve the best results for the company.

The Big Picture Incrementality by Odyssey and MC Intelligence give you Switch to omni-channel one unified marketing report with actionable insights to marketing insights. help you optimize your outputs and your ROI. The Challenge: 75% of marketing teams are still reporting based on siloed data. By looking at each platform separately, their insights are incomplete and Move away from they are missing out on actionable insights. The Solution: Intelligence is the source of truth for last-click attribution. marketers. Odyssey allows marketers to uncover The Challenge: Marketing and data Last-Click Attribution Multi-Click Attribution incrementality insights to enhance analytics teams are using last-click (non-direct) their single source of truth. attribution in Google Analytics. The Solution: With Odyssey's multi-touch attribution (MTA), brands can get a full overview of the true value of each marketing channel. Odyssey's actionable insights help find additional revenue and save on wasted ad spend. Increase ROI of Use incrementality marketing campaigns. as a single KPI for The Challenge: Last-click attribution is fragmented and actionable insights. gives brands a distorted picture of the customer journey. The Challenge: Just looking at revenue doesn't The Solution: Odyssey’s MTA enables brands to show the whole picture. Marketers are missing increase their ROI up to 15% by revealing insights insights into the incremental value of the source. based on the entire customer journey. Marketing The Solution: Odyssey's MTA algorithm calculates campaigns with more potential for incremental an incrementality index for each channel, revenue and wasted ad spend are revealed. campaign, or even keyword. It provides brands with a single performance metric to see the added value that this marketing activity brings.

The Close-Up How Odyssey Solves Ciara’s Challenges See how a CMO for a sports ecommerce brand could partner with Odyssey to get better insights Unified Reporting into marketing performance across the customer journey and increase ROI. With Odyssey’s multi-touch attribution insights in MC Intelligence, everyone on Ciara’s team is looking at the same data. Omni-channel View The discrepancies between different in-platform reporting tools are a thing of the past. Now Sporty Gear sees exactly which marketing campaign is driving incremental revenue. Multi-touch Attribution CIARA REYNOLDS The top-of-funnel and branding teams have a better CMO, Sporty Gear understanding of their added value across the entire customer journey. Ciara even increased budgets on these Ciara needs to align all her teams’ efforts and make sure campaigns based on Odyssey’s recommendations, there’s a single source of truth across the department. delivering an increased ROI. Her Goals: Her Challenges: Quick Customization - Make sure reporting is unified across all teams - Siloed data across multiple platforms After starting with the plug-and-play solution of Odyssey, - Gain better insights into the performance - Fragmented last-click attribution Ciara’s team autonomously customized their attribution across customer journeys needs. They even built their own custom attribution model. - Marketing teams lack clarity on what part - Increase ROI across campaigns of the funnel campaigns are directed at - Empower her top-of-funnel marketing team to feel more rewarded LEARN MORE ABOUT ODYSSEY