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1 Explore App Development with Salesforce CDP 2 Join the Partner Program 3 Build Your Solution 4 Prepare Solution Documentation Below are the estimated times to complete each step. The overall onboarding process 5 Complete from signing up to listing your solution on the AppExchange should take approximately Estimated Security Review four weeks, plus the time needed for app development (varies by partner). Onboarding For your reference, we have indicated in the table below the role(s) that will find the Design and Publish Your 6 information in each section most applicable. AppExchange Listing Timelines If at any point in the process you are experiencing delays, contact your Salesforce business representative or log a case in the Partner Community. Onboarding Journey Est. Time to Complete Est. Time for Applicable Roles Alliances + Ops: Manage your organization’s Required Steps for Partner Salesforce Review partnership with Salesforce (i.e. Alliances Director/ Explore App Development 1 hour N/A Business Leader, Manager, Sales, Partner Account Manager, Practice with Salesforce CDP Technical Lead, Strategic Alliances) Join the Partner Program 1 day 1 business day Business Leader, Design and Publish Your Alliances + Ops AppExchange Listing Business Leader: Oversee company strategy and your Build Your Solution Varies by partner 3-5 business days Technical (trial and DE org requests) relationship with Salesforce, drive revenue growth (i.e. Prepare Solution Documentation 1 hour 3 business days Alliances + Ops Managing Partner, CXO, President, Sales) Complete Security Review 2.5 hours ~ 2 weeks Technical Marketing: Build brand awareness and drive demand through marketing activities (i.e. Marketing Director/ Design and Publish 1 hour + design time N/A Marketing Manager, CMO, Partner Marketing) Your AppExchange Listing (varies by partner) Appendix Technical: Drive customer success by building software solutions on the Salesforce platform (i.e. Architect, AppExchange Partner Program Business Leader, Developer, Solution Engineer) Benefits 30+ minutes Varies based on selection Alliances + Ops, Marketing, Technical

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