Design and Publish Your AppExchange Listing 1. Explore App What is Salesforce CDP? The Salesforce Customer Data Platform (CDP) allows marketers to capture and combine multiple sources of Development customer data, both known and unknown, to create a unified view of customer data that allows them to segment with Salesforce and target customers for specific marketing activities. There are many types of data sources that can be combined to create this unified view. For example, you could leverage CDP product information and sales orders from Sales Cloud, loyalty rewards status from Loyalty Cloud, abandoned cart information from Commerce Cloud, and email open information from Marketing Cloud. With this combination of data, you can identify a group of customers with high loyalty status and an interest in hiking boots to send a coupon for 10% off hiking boots. 2 Salesforce blueemployeeswhite service sales commerceindustriesmarketing partners platform