Why develop a Salesforce CDP How can I learn more about building an What can I do now? application? AppExchange solution? • Enrich and activate high-quality Personally For app development resources, explore the • Review AppExchange Partner Program Benefits Identifiable Information (PII) data from Salesforce CDP Education Page to review: • Visit Trailhead and complete Building Apps 150k+ global Salesforce customers across as an AppExchange Partner the world’s #1 Sales, Service, Marketing, Commerce, and Analytics platform • Features of CDP • Consume segmentations for analytics and • API Access To begin exploring developer tools, including other marketing-related activities • Packaging Support a Developer Edition org or a trial org with CDP • Provide an easy way for customers to • Best Practices included, you will have to first join our send hashed identifiers to an ISV’s external • ISV Use Cases AppExchange Partner Program. ad platforms