CHAPTER ONE Nothing is more important than the health and wellbeing of our members. Without the Critical Messaging App, we would not have a way to provide up-to-the-second medical advice to our members during a critical time like this. As marketers, having that flexibility to Movable Ink make email updates in real time is a game-changer. Eduardo Gomez LATAM CX AND CONTENT STRATEGY, ENFABEBE Scrubbing I was able to rapidly set up an Emergency Response Center tab in Salesforce using Skuid. We already had clients, team members, houses, and foster families in Fusion. I created a new tracker that allows us to the Decks track those who are being tested for COVID, those quarantined, and those who had COVID but are now better. The system auto-tracks the time in quarantine, who the COVID client/team member came in Skuid contact with, and next steps. It has been very useful to keep track of 2,800 team members and 1,000+ clients and foster families. Rich Slack PRESIDENT, CHRYSALIS Being an introvert set me up perfectly for the past year. I’ve embraced taking part in virtual events, hosting virtual user groups, and feel the past year has been very rewarding. That said, t the beginning of the pan- scoured the internet and learned to I do miss in-person events, and can’t wait to see everyone again. demic there was a global make our own. While we were busy Christine Marshall Aobsession with cleanliness. figuring out how to keep ourselves SALESFORCE MVP We realized we weren’t washing our safe, organizations were making big hands often enough or long enough. changes to keep their employees and We learned to sing “Happy Birth- customers safe. See how companies We’ve distributed 10.1 million items of personal protective equipment. day” twice. We retrained ourselves turned to AppExchange for help We’ve enabled the distribution of 3.1 million meals to people who are not to touch our faces. Store shelves with everything from supplying in food poverty, as well as providing 118,000 kilograms of food aid were stripped bare of hand sanitizer, PPE and tracking COVID tests to separately. We’ve supported 84 different hospitals across the country, wipes, bleach, even soap. So we switching to virtual events. Magentrix from installing beds to increase capacity to mortuary support. We’ve conducted 4,400 safety and welfare checks on people who weren’t contactable. And we’ve done 3,800 COVID-19 tests in vulnerable communities such as care homes and localized COVID hotspots. Chris Lyon HEAD OF TECHNOLOGY AND INNOVATION, RE:ACT 3