CHAPTER TWO Though we always aim to be proactive, I believe COVID-19 is creating an environment where brands have to be a little bit more reactive. You’re constantly reacting to changes in the environment and in the market. Our goal is to have complete visibility — understand what’s Accounting Seed driving the sales. Jen Haberman VICE PRESIDENT OF SALES, BEYOND BETTER FOODS When COVID-19 hit, and the Paycheck Protection Program lending started, we got our approval and started doing SBA loans. We had Building to get up and running with that process within hours, not days or weeks. We processed close to 500 loans in six weeks. ... When all was DocuSign said and done, we were able to help small businesses save 8,800 Adaptability jobs over a three-month period. In addition to a seamless experience for our clients, we remained dedicated to serving the community. Kim Wargo ASSOCIATE VICE PRESIDENT AND SALESFORCE ADMIN, FINEMARK BANK AND TRUST 2020 presented a lot of us with challenges, both personal and public, and with it, I learned to adapt and approach each day with a more accepting mindset. t first, being stuck at home Suddenly, tiling the kitchen floor or Ariel Ridley seemed like a great chance rewiring a ceiling fan didn’t seem so APPEXCHANGE ALL STAR Ato tackle those home daunting. Businesses faced new improvement projects we’d been challenges, too. They had to adapt to putting off. Some of us kept it simple the new reality. Check out how some The Salesforce team at Second Harvest started using Elements.cloud with a fresh coat of paint. Others of our customers used AppExchange to quickly and reliably implement configuration changes to match the learned impressive new skills. solutions to stay agile. evolving situation, such as setup for 14 new emergency food distribution drive-thru sites … and reduced registration time from eight minutes to two minutes per client. Elements.cloud Kelly Smith SENIOR MANAGER, BUSINESS ANALYSIS AND PROCESS IMPROVEMENT, SECOND HARVEST OF SILICON VALLEY 4