How to Increase Engagement Hover over each on Your Listing listing component to see its de昀椀nition. 7 Pricing (ISV Only) 8 Call to Action (CTA) Buttons • To accelerate purchasing decisions, • CTA buttons are key to increasing give prospects 2–4 di昀昀erent tiered your popularity ranking and plans to choose from with clear collecting leads. Be sure to activate and transparent pricing. Need all of them on your listing. Learn Take this pricing strategy trail. Partner Console Guide. help? more in the • For each plan, add name, price/ • For ISVs, the “Watch Demo” currency, units (how your plan is CTA will also appear in the 昀椀rst priced), the frequency of your placement on your carousel billing cycle, and trial length. to help increase the chances 8 Include anything that relates to of a customer engaging with your standard term of contract. your demo. 7 • For freemium plans, describe the limitations up to which the listing is free. • For paid add-on-required plans, describe the product or services that customers must purchase to use your solution. Enhance your listing with the AppExchange Partner Console in the Partner Community. Get started Salesforce AppExchange Improve Your AppExchange Listing Performance 5