DemandFarm Ebook [Professional Services]

PROFESSIONAL SERVICES Here’s how DemandFarm Industry Insider can help a professional services organization like yours. Streamlined Digital Account Management Access qualitative and quantitative insights for key account management in one tool. Real-time Tracking of Progress Against Strategies Act faster with clear visibility of real-time performance data to drive planning and productivity. Data-powered Insights and Contextual AI-Driven Nudges Drive risk-free, faster decision-making for See how our partner DemandFarm tackles challenges in the domain of better conversion, retention, and growth. key account management. From big-picture problems, to the specific needs of a director of strategic account sales, DemandFarm has it covered. DemandFarm is a smart software designed to bring account planning and relationship intelligence into your CRM. Keep reading to learn how DemandFarm could help a director of strategic account sales at a professional services organization adapt to increasingly complex B2B buying processes.

The Big Picture DemandFarm delivers a key account Assisted Account Planning management practice that is data-driven, The Challenge: As the B2B buying process gets increasingly predictable, and scalable. complex, missing trends and insights impact big-picture decisions and can negatively affect your pipeline growth. The Solution: • Support your teams to be more effective with data-driven Grow Key Accounts decision-making • Enforce the right strategic The Challenge: Sales planning and processes are still done in focus for account growth with data silos, across many global teams. This obscures important the in-app account insights account intelligence, while increasing the manual effort of sales teams for reporting and tracking. The Solution: • DemandFarm Account Planner brings strategic planning to your CRM • Leverage the data to tell you where the possible white spaces are • Get visibility into key stakeholders, and deliver instant goal tracking and reporting across the global sales organization Standardize and Scale The Challenge: Organizations need to have the ability to establish repeatable account management processes and scale globally. Handling large amounts of data can lead to a lack of seamless integrations across systems and data silos. The Solution: • DemandFarm facilitates the standardization of your best account management processes • Increases scalability with a methodology agnostic approach • DemandFarm Account Planner ensures frictionless integrations and automated workflows to connect existing data

The Close-Up How DemandFarm Solves John’s Challenges See how a director of strategic account sales at a professional services organization could use Improved Sales Team Productivity DemandFarm’s intuitive and effortless usability to drive One of the advantages of going digital is that it facilitates account growth. standardization and scaling of John’s key account management best practices. Sales teams now get support in terms of insights, best practices, and timely nudges. They have experienced a boost of at least 20% in their productivity with focus on the key aspects of account growth. Account Growth and Reduced Revenue Attrition With real-time access to account and opportunity health metrics along with qualitative relationship intelligence for accounts, JOHN TERRY John’s teams can leverage relationships better for growth. Director, Strategic Account Sales, Custom portfolio insights on the success factors and risks allow Crackerjack Technologies for proactive intervention, maximizing revenue and minimizing attrition, translating to an average of 30% growth in upselling John needs to meet the goals attached to his accounts in order and cross-selling in their biggest accounts. to accelerate growth. A key part of that is ensuring his teams have access to all the data they need. Executive Governance Dashboard for Proactive Tracking and Reporting His Goals: His Challenges: A comprehensive dashboard allows users to view highlights and all key metrics across all accounts, with an intuitive - Drive growth for a global sales organization - John is highly reliant on data visibility, drill-down for enhanced governance. John’s teams no longer reporting, and tracking to chart sales goals have to assemble decks for review. They can track and plan - Identify the key accounts to prioritize and set up processes for account growth - Sales data across global teams is still in for accounts dynamically with a single click, and spend time spreadsheets and presentations doing what they do best — selling. - Ensure his teams are meeting and planning for the right stakeholders - Missed trends and insights about the B2B buying process has negatively affected pipeline LEARN MORE ABOUT DEMANDFARM