NEWS FROM OUR PARTNER THE EXCHANGE ACCOUNTING SEED WINTER 2022 Take advantage of Marketing 1 AppExchange tech, 4 matters. and do so early on. “When you’re just starting out, doing things manually “The majority of our customers came to us through doesn’t seem all that hard. But once you have 10, a specific marketing campaign and continue to 20, 100 customers or more, tasks like sending a bill, interact with us through new campaigns,” said Alissa writing up a contract, sending an email ... all of it starts Arford, Director of Marketing at Accounting Seed. to become time-consuming,” said Ryan Sieve, Chief “Marketing never stops — it simply changes as the Technology Officer at Accounting Seed and former customer changes and grows in relationship with you.” Salesforce Director. “Now more than ever you need Marketing is one of the most important parts of your the right technology in place to support daily growth journey, and it should evolve as your business processes before you find your energy depleted grows. As you start to scale, it’s important to develop and attention shifting away from the customer.” personalized marketing tactics to meet your customers Platforms and apps like Sales Cloud, Accounting Seed where they’re at in your marketing funnel. (obviously), Avalara, Pardot, DocuSign, and Qualified have helped Accounting Seed to automate daily tasks so it can focus more time and energy on its customers. 2 Partnerships are a must. Give yourself the “Accounting Seed sees so much success from our 5 opportunity to fail. partnerships. In fact, our referral partners bring us lots of business. But not just any business, the right “What matters is how you handle and respond to 5 Tips for Growing business,” said Barry Thompson, Global Partnership failures, and how you approach similar situations in Manager at Accounting Seed. “They often come the future,” said Tony Zorc, Founder of Accounting naturally through connections already in place or Seed. “Thomas Edison showed us how to fail toward Your Business a successful implementation. When our gut says it success. He failed 10,000 times before he invented the feels right to partner with a specific company, it’s light bulb. With each failure, he learned what didn’t usually right.” work, and celebrated this. Failure is a necessary feature of success. When you see it in that light, you will Congratulations! You’ve finally started that business you’ve succeed.” While no business owner likes to fail or make a mistake, the lessons learned can be transformational been thinking about. We wish we could say that was the hardest 3 Invest in the people you in the growth of your business. part, but as you might have discovered, growing and scaling already have. your business is a challenge in and of itself. Rest assured, these “Without our people, we wouldn’t be here today,” said Caroline Beatson, Chief Operations Officer at are common growing pains for any business. Accounting Seed. “By providing our employees with clear growth paths and opportunities, we’ve paved Regardless of where you are in your growth the way for new folks to come to Accounting Seed journey, implementing any one of these tips solution with over 15,000 users, When Accounting Seed started out in 2008, it continues and ensured longer-term hires. When you reward your it experienced similar challenges. Founded to grow while staying true to the lessons it learned people for their hard work, you’ll see your company should help you move to your next step. by a CPA who wanted to make accounting throughout its journey. soar.” As you start to grow in revenue, pour it back into technology better, Accounting Seed Here are five tips from Accounting Seed executives that your people first and your product or service second. encountered its fair share of growing pains every growing business should know. When you reward your people for the good work they Learn more at its start. Today, as a financial management are doing, they are more likely to invest back into your business and your customers. About Accounting Seed on AppExchange. 15