THE EXCHANGE WINTER 2022 Notify and customize. “First, connect app notifications to your Slack channels. For example, I have a Slack channel for Salesforce News that syncs up to our media monitoring tool so everyone is aware of new product news/industry news about Salesforce. It has totally eliminated the need for me to email news updates to the team! Second, this is more of a fun one, but we added our logo and mascot, Buddy, as emoji icons to Slack. It’s really fun and helps 2 with brand connectedness amongst our internal team. ” Shannon Canzanella, Marketing Program Manager, Slack Accounting Seed Commmunicate 10 and collaborate. 5 “ I agree with Shannon — the news feeds are super helpful! She also pulled in a Twitter feed. Fortunately, we had already started to implement Slack prior to the COVID shutdown, but I don’t know where we would be without it during remote working times. We would not have an easy way to communicate and collaborate with people outside our department. People ignore We polled (via Slack, of course) AppExchange email, but they are way more responsive to Slack messages. partners and customers to see how their teams A few things come to mind: and customers are combining the power of We are a Slack-first company — internally, we use Slack instead of email or other chat functionality. If it’s not Slacked, it didn’t Slack, Salesforce, and partner apps to happen! LOL help with automation and team We use the survey/poll functionality all the time. productivity. I post a marketing update every Monday morning in our #MarketingSlack channel that anyone in the company can see with the content schedule, events, and so on, for the upcoming weeks. We have a private channel where we post jokes and photos, and so on. We use Slack to make calls — not just to message. ” Check out the great Alissa Arford, tips they gave us. Director of Marketing, Accounting Seed 17