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NEWS FROM OUR PARTNER THE EXCHANGE DUN & BRADSTREET SPRING 2020 PUTTING YOUR DATA TO WORK Today’s buyers expect on-demand, digital, and personalized experiences. Sales and marketing DATA’S TIME leaders must embrace precision with data and analytics to make quicker, more strategic TO SHINE decisions that positively impact the buying cycle. This includes asking the right questions. Data is the great equalizer. Organizations that use quality data in smart, innovative ways see positive results — regardless of size, location, or industry. STATS FROM DUN & BRADSTREET’S 7TH ANNUAL B2B SALES & MARKETING REPORT D&B surveyed 500 B2B decision makers in the U.S., U.K., and Canada across diverse industries to OPERATIONS MARKETING SALES uncover how data is being used in sales and marketing organizations. Here are a few highlights. How do I deliver the best “ How do I align with my sales “ How do I find the right “ data to sellers so they can teams on key markets and decision makers identify and engage the right top accounts to pursue and and engage in relevant “ “ “ demand centers? deliver quality leads to them? and timely dialogue to 94% 93% close business faster? recognize the value recognize the importance of data quality of high-quality data With A QUALITY With A SMART DATA With BETTER to their company’s for sales or marketing effectiveness effectiveness DATA FOUNDATION. STRATEGY. BUSINESS INSIGHTS. D&B Optimizer for Salesforce Data enrichment, segmentation, Knowledge is power and helps helps deliver fresh lead, contact, and analysis will help you better you build rapport. Use data on and account intelligence into understand size, coverage, and your accounts to spend less time Salesforce where your sellers attractiveness of customer searching and more time selling. 75% 90% 92% work every day. segments and new markets. expect to increase agree this investment of respondents who investment in data will improve sales and increased investment quality in 2020 marketing performance in data quality report It’s time to realize the value of your data and activate it. Organizations that prioritize targeting efforts improved data quality are able to drive sales and marketing initiatives with more confidence. TEST-DRIVE D&B OPTIMIZER ON APPEXCHANGE. 10

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