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CUSTOMER THE EXCHANGE EXPERIENCE FALL 2022 How Four Salesforce MillerKnoll Customers Are Creating When furniture company MillerKnoll wanted to wow customers with an attractive and smooth online shopping experience, it turned to Commerce Cloud and AppExchange partners. Today, with Klarna and Affirm, it’s enhancing the ecommerce experience with automated chat and payment solutions. In addition, Better Ecommerce 6sense provides sales intelligence and media targeting for social and display networks and Bynder’s DAM system helps to manage the company’s ecommerce Experiences product imagery. Crocs Crocs was able to scale its business and reach customers more efficiently with AppExchange apps. Adyen allows the company to streamline operations, reduce costs, and increase authorizations with the consolidation of its global payments operations. In addition, it installed Magic Mover to help it transform notes and attachments to a new format for cases. Congra Grid is also used by the data center in EMEA and frees up internal resources so the company can focus on other goals. Shoe Carnival When Shoe Carnival wanted to increase customer safety and automate online orders, it leveraged AppExchange partners. By installing Forter’s Fraud Prevention app, it safely raised approval rates by over 250 basis points while reducing fraud by 75%. In addition, Think LP provides the shoe retailer with an automation platform for loss prevention and Bringg expands store fulfillment options with speedy, same- Now more than ever, businesses are learning day delivery from brick-and-mortar stores. the importance of creating engaging, connected, and secure commerce experiences both instore Conair and online. With Black Friday and Cyber Health and beauty corporation Conair kickstarted its B2C ecommerce in 2020 Monday looming, many retailers are turning and has been enhancing the customer experience with Commerce Cloud and AppExchange apps ever since. After finding Avalara, it was able to reduce risk with to AppExchange for solutions to streamline and accurate sales and use tax determinations. Conair also turned to Riskonnect to gain supply chain transparency and is looking to Attentive to enhance the customer improve that experience for consumers. Here, experience through SMS marketing that is integrated with Salesforce. we highlight four customers who are doing just that with apps. Want to get started creating a better ecommerce experience for your customers? Check out ecommerce apps on AppExchange today. 9

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