Solve It Story - Odyssey

SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS How Odyssey helped Bloom Ads increase incremental revenue by 12%. THE CHALLENGE Bloom Ads is a fully integrated marketing agency based in Los Angeles, California. Bloom works with a number of different retail, CPG, and ecommerce clients with a focus on maximizing the effectiveness of every ad dollar bringing ROI to the forefront of every campaign. Bloom Ads uses Marketing Cloud Intelligence as a single source of truth for internal and external parties to track client marketing performance in real time. Traditionally, Bloom Ads leaned on a last-click attribution model to assign revenue Odyssey has been an asset to its marketing efforts, but this method failed to tell the full picture of cross- in enhancing our marketing channel performance. Bloom needed a more accurate attribution model to make insights by providing better marketing decisions for its customers. It wanted to provide clients with a understandable and better understanding of the performance of all marketing channels, beyond the actionable attribution metrics provided by each platform. Bloom Ads wanted to provide a precisely measurement. measured impact throughout the entire customer journey. Allie Boyer PARTNER AT BLOOM ADS THE OPPORTUNITY Businesses often need ways to improve marketing attribution tracking to meet their revenue goals. HOW DO THEY ... · View all multi-touch attribution analytics in one unified platform? · Increase marketing channel performance? · Provide easy access for internal employees and external customers? In the case of Bloom Ads, it needed a solution that would allow tracking for all marketing attribution in one siloed location. Bloom was able to do this with the help of Odyssey.

SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS THE SUCCESSFUL OUTCOME Bloom Ads implemented Incrementality by Odyssey for Marketing Cloud Intelligence across multiple client dashboards. By using multi-touch attribution to analyze the performance of its customers’ marketing channels, Bloom was able to increase the overall performance through the multi-touch attribution insights Odyssey provided. Bloom’s clients now get to see how their marketing is performing holistically, based on independent and transparent attribution modeling by Odyssey. The adoption of Odyssey was seamless because all the multi-touch attribution insights reside in Marketing Cloud Intelligence within Salesforce. Due to this implementation, Bloom’s clients now receive a more detailed view of cross-channel marketing performance. By shifting from single-touch to multi-touch attribution, clients are able to truly understand how all their marketing efforts work together to drive revenue. THIS HAS RESULTED IN ... Thanks to Odyssey’s attribution · A successful transition to 100% multi-touch attribution (from last- insights we were able to click attribution) streamline and strengthen our internal analytics capabilities · 12% in new incremental revenue generated and instantly increase ROAS · 9% more revenue attributed to paid search using Odyssey MTA for our clients. compared to last click Allie Boyer CONSIDERATIONS FOR CUSTOMERS WHO ARE LOOKING TO PARTNER AT BLOOM ADS IMPROVE MARKETING ATTRIBUTION: · Customers should ensure their last-click to multi-touch attribution is completed in a unified system like Salesforce. Using a unified system can ensure a secure adoption by your teams. · Data attribution is incredibly complex. Focus on existing data, rather than hypotheticals. Learn More Learn more about Odyssey for Salesforce on AppExchange.