Solve It Story - Odyssey

SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS How Odyssey helped Bloom Ads increase incremental revenue by 12%. THE CHALLENGE Bloom Ads is a fully integrated marketing agency based in Los Angeles, California. Bloom works with a number of different retail, CPG, and ecommerce clients with a focus on maximizing the effectiveness of every ad dollar bringing ROI to the forefront of every campaign. Bloom Ads uses Marketing Cloud Intelligence as a single source of truth for internal and external parties to track client marketing performance in real time. Traditionally, Bloom Ads leaned on a last-click attribution model to assign revenue Odyssey has been an asset to its marketing efforts, but this method failed to tell the full picture of cross- in enhancing our marketing channel performance. Bloom needed a more accurate attribution model to make insights by providing better marketing decisions for its customers. It wanted to provide clients with a understandable and better understanding of the performance of all marketing channels, beyond the actionable attribution metrics provided by each platform. Bloom Ads wanted to provide a precisely measurement. measured impact throughout the entire customer journey. Allie Boyer PARTNER AT BLOOM ADS THE OPPORTUNITY Businesses often need ways to improve marketing attribution tracking to meet their revenue goals. HOW DO THEY ... · View all multi-touch attribution analytics in one unified platform? · Increase marketing channel performance? · Provide easy access for internal employees and external customers? In the case of Bloom Ads, it needed a solution that would allow tracking for all marketing attribution in one siloed location. Bloom was able to do this with the help of Odyssey.