Solve It Story - [Chili Piper]

SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS How Chili Piper helped SwagUp decrease lead time for routing changes by 99%. THE CHALLENGE SwagUp is an API-first platform to create, automate, and distribute high-quality branded swag. They’re also an inbound heavy business that collects leads from multiple sources. Reps expect they’ll get the same amount of leads as their peers. Anything that goes wrong in the routing and assignment process results in leads being dropped or going unassigned. SwagUp’s previous lead assignment process was time-consuming and caused a lot of headaches. As a high-growth startup, SwagUp needed to automate its routing and assignment, so it could speed up lead response times to connect with prospective clients instantly and increase conversion rates. It was challenging to find a solution that was not only easy to use but could also be quickly deployed. Not to mention being able to handle rules-based criteria that allowed for fair distribution. Chilipiper has allowed us to optimize our leads and get them THE OPPORTUNITY into the right hands faster. This high Businesses often need ways to automate inbound lead flow, pass touch personalization at scale has leads from marketing to sales teams, and gain full visibility into the increased conversion rates and customer journey. freed up critical bandwidth in HOW DO THEY ... both our sales and marketing teams. · Optimize lead assignments for immediate engagement? Nicole Padron · Decrease the amount of time Salesforce developers Manager, Commercial Sales spend making changes and updates to routing logic? · Integrate into their existing stack across lead scoring, CRM, and sales development tools? In the case of SwagUp, it needed a solution that would distribute new leads to reps based on lead source and region. It was able to do this with the help of Chili Piper.