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The Scenario In this example, let’s imagine how a technology leader uses Mogli to make it easy for multiple internal teams at his university to communicate with contacts via text and mobile messaging. Mogli solves Mile’s challenges by helping him to: Follow-up with prospective students. With an SMS-based “Interest in Attending” survey, prospective students can easily connect by scanning a QR code at recruiting events and share their information through a simple text exchange. Recruiters have instant access to this data, allowing them to plan for timely follow-up and engagement. Measure student satisfaction. Mogli has helped the student services team measure the overall satisfaction of students by providing a quick, simple SMS-based NPS survey that is sent weekly to a randomized sample of students. Save costs with the right permissions. Once Miles collected the message usage needs of his different departments, his team’s Salesforce Administrator was easily able to configure usage access and permissions for all the staff members without worrying about additional charges. Boost donor engagement. With Mogli, alumni relations has seen an uptick in responses to donation appeals that are sent following positive news about the university. Miles supports all of the internal teams that leverage Salesforce Education Cloud at the university, from admissions to alumni relations and everyone in between. Miles Messenger Technology Leader Learn more about Mogli His Goals: • Improve the engagement and response rates of ongoing communications with prospective students • Drive quick responses for the student services team • Enable all departments to use automated reminders and notifications based on triggers in Salesforce • Help alumni relations quickly get messages in front of alumni to take advantage of time-sensitive activities and donation requests His Challenges: • The university’s marketing automation tool only enables departments to send messages to groups of contacts via email • While all the teams use the same technology, they all have different needs, goals, and objectives • Staff does not have the bandwidth to take on additional messaging tasks • The university’s budget doesn’t have much wiggle room for adding users

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