Industry Insider - Traction Complete [Communication[

Traction Complete can help a communications carrier COMMUNICATIONS organization like yours to: Industry Insider DATA QUALITY SOLUTION Reduce data complexity. Complete Hierarchies eliminates the need to manually build and maintain hierarchical relationships between accounts, including branch locations and purchasing headquarters. Identify more land and expand opportunities. Complete Hierarchies helps teams sell more by revealing white space, cross-sell, and upsell opportunities within an organization. Inform your enterprise GTM strategy. See how our partner, Traction Complete, tackles challenges in the Complete Hierarchies provides a communications industry. From eliminating manual data cleanup to optimizing 360-degree view of accounts to support enterprise go-to-market (GTM) strategies, Traction Complete has you covered. territory planning and managing Traction Complete’s solution, Complete Hierarchies, automatically builds relationships across complex hierarchies. and maintains account hierarchies in Salesforce so you have the information you need to maximize revenue across your largest customers. Keep reading to learn how Traction Complete’s solution could help a director of sales operations at a communications carrier organization to support, enable, and drive front-line sales teams to sell better, faster, and more efficiently.

The Solution See how Complete Hierarchies can help your team Get next-level visibility into plan and execute enterprise sales motions with better company family trees. data, visibility, and reporting. The Challenge: Without hierarchy visibility, it’s hard to know which branch locations within an organization are being serviced or included within a contract. The Solution: Complete Hierarchies provides a UI in Salesforce that displays hierarchy structures and overlays important Automatically build and data including service status, products sold, maintain account hierarchies. open opps, and account ownership to help teams own their book of business. The Challenge: Teams spend hours manually maintaining account hierarchies using the native parent account field in Salesforce. The Solution: Complete Hierarchies leverages your first- and third-party data to automatically build the connection between parent-child accounts and make updates when acquisitions occur. Easily customize hierarchy data to align with your go-to-market strategy. The Challenge: Storing multiple hierarchies in Uncover opportunities for Salesforce is not possible and modifying existing revenue growth. hierarchies is time-consuming. The Challenge: When hierarchies are The Solution: Complete Hierarchies makes it easy disconnected it's hard to measure the to track which branches are included in a contract value of your relationship or know where by allowing you to customize hierarchy structures sales opportunities lie. using a drag-and-drop UI. The Solution: Complete Hierarchies makes it easy to calculate the value of relationships across a hierarchy with rollup reports and increase value by uncovering white space, cross-sell, and upsell opportunities.

The Scenario How Traction Complete Solves Kathleen’s Challenges In this example, let’s imagine how the Director of Sales Operations uses Complete Hierarchies Cuts time spent on manually linking to improve data quality, inform territory planning parent-child accounts. decisions, and measure which GTM strategies are working. Complete Hierarchies allows Kathleen’s SalesOps teams to automate the process of building and maintaining account hierarchies, saving them hundreds of hours. Resources territories more effectively. Complete Hierarchies allows Kathleen’s SalesOps teams to see the structure of KATHLEEN CARRIER complex hierarchies. This ensures territories Director of Sales Operations, are balanced and clear rules of engagement Terrific Telecom are established within each hierarchy. Kathleen wants to implement an account-based selling strategy that focuses less on attracting new prospects and more on deepening Tracks enterprise GTM success. relationships with existing customers. Complete Hierarchies allows Kathleen’s Her Goals: Her Challenges: SalesOps team to easily create rollup reports • Implement a CRM data governance strategy • Her CRM is filled with dirty, disconnected, across an entire hierarchy or a fraction of a that allows the organization to measure and duplicated data which is leading to hierarchy, to measure the effectiveness of success and scale missed sales opportunities enterprise sales motions. • Optimize processes such as territory and • Members of her team spend time quota assignments, and lead and account reacting to problems such as territory handoff conflicts instead of being proactive • Help sales reps spend more time selling and • Bad data is preventing her team from Learn more about Traction Complete less on manual, administrative tasks building reports they need to identify inefficiencies and measure success