The Scenario How Traction Complete Solves Kathleen’s Challenges In this example, let’s imagine how the Director of Sales Operations uses Complete Hierarchies Cuts time spent on manually linking to improve data quality, inform territory planning parent-child accounts. decisions, and measure which GTM strategies are working. Complete Hierarchies allows Kathleen’s SalesOps teams to automate the process of building and maintaining account hierarchies, saving them hundreds of hours. Resources territories more effectively. Complete Hierarchies allows Kathleen’s SalesOps teams to see the structure of KATHLEEN CARRIER complex hierarchies. This ensures territories Director of Sales Operations, are balanced and clear rules of engagement Terrific Telecom are established within each hierarchy. Kathleen wants to implement an account-based selling strategy that focuses less on attracting new prospects and more on deepening Tracks enterprise GTM success. relationships with existing customers. Complete Hierarchies allows Kathleen’s Her Goals: Her Challenges: SalesOps team to easily create rollup reports • Implement a CRM data governance strategy • Her CRM is filled with dirty, disconnected, across an entire hierarchy or a fraction of a that allows the organization to measure and duplicated data which is leading to hierarchy, to measure the effectiveness of success and scale missed sales opportunities enterprise sales motions. • Optimize processes such as territory and • Members of her team spend time quota assignments, and lead and account reacting to problems such as territory handoff conflicts instead of being proactive • Help sales reps spend more time selling and • Bad data is preventing her team from Learn more about Traction Complete less on manual, administrative tasks building reports they need to identify inefficiencies and measure success