The Scenario Akeneo solves Isabella’s In this example, let’s imagine how a VP of challenges by helping her to: ecommerce marketing at a manufacturing company can use Akeneo to transform a customer’s product experience across Take control of product information. channels. By centralizing data, Isabella can be sure that product information is accurate and compliant for all stakeholders and across all channels and regions. Empower sales agents. Akeneo Product Cloud empowers reps on Isabella’s team to Isabella Parks quickly find relevant products and identify features and benefits that align with customer needs. VP of Ecommerce Marketing Enable customer self-service. Isabella oversees the Built-in tools support product discoverability and self-service ecommerce strategy at her purchases, increasing loyalty by providing an elevated manufacturing organization, customer experience. leading the digital transformation initiative that’s Her Goals: Her Challenges: intended to modernize her • Enhance product data • Siloed product information company’s platform in a more management efficiency, omni-channel world. She’s accuracy, and consistency • Legacy ecommerce suites responsible for managing an • Accelerate innovation and • Lack of flexibility across online presence across a time to market channels and regions range of digital platforms to • Optimize the customer • Limited access to product ensure a compelling customer experience information for internal sales and service teams experience that increases • Enable product information sales and improves localization Learn more about Akeneo conversion rates.