Industry Insider - Akeneo [Manufacturing]

Here’s how Akeneo helps ecommerce and marketing teams MANUFACTURING in the manufacturing industry create elevated product Industry Insider experiences. Centralize Product Information Control and manage data and processes with a single, centralized system of record for all products, teams, and channels. Distribute Product Data to All Channels Share complete and consistent product data with stakeholders across channels using a suite of flexible apps that connect to virtually any platform. Speed Time to Market See how our partner Akeneo tackles challenges in the Accelerate new product introductions and product updates manufacturing industry. From taking control of product so you can deliver products to market faster across multiple information to helping ecommerce leaders transform channels and regions. product experiences, Akeneo has it covered. Akeneo develops product information management software to help organizations manage, enrich, and innovate their entire product record to improve customer experiences. Keep reading to see how Akeneo can help a VP of ecommerce marketing streamline product data management for an enhanced customer experience.

The Solution Akeneo Product Cloud helps manufacturers manage, enrich, and activate product data across all channels. Move to a composable commerce solution. The Challenge: Legacy ecommerce platforms Create a single source of can’t keep up with customer expectations and the truth. evolving manufacturing industry. Product information can be The Solution: Akeneo positions companies to The Challenge: transition to a headless commerce architecture scattered across suppliers, spreadsheets, teams, with complete, consistent, and well-structured and tools. This creates information silos that product data that is ready for migration. interrupt workflows, slow down time to market, and deliver a poor customer experience. The Solution: With Akeneo, you can manage all of your product data in one place, boosting efficiency and ensuring access to accurate, up-to-date product information. Enter new markets with speed and agility. Elevate the product Product catalog management The Challenge: experience across channels. tools in legacy commerce platforms aren’t built for omni-channel sales, and replatforming can Shoppers only need one bad The Challenge: be tedious. product experience on any channel to abandon a The Solution: Akeneo’s native capabilities and product. Syndicating the right data to the right flexible apps help companies seamlessly channels at the right time and in the right form is no structure product information for different easy feat. markets, regions, and regulations. The Solution: Akeneo supports a scalable and reliable product experience strategy with high-quality product data that is easily adaptable across sites, channels, apps, and marketplaces. This allows brands to showcase products in a compelling way and deliver a cohesive product experience.

The Scenario Akeneo solves Isabella’s In this example, let’s imagine how a VP of challenges by helping her to: ecommerce marketing at a manufacturing company can use Akeneo to transform a customer’s product experience across Take control of product information. channels. By centralizing data, Isabella can be sure that product information is accurate and compliant for all stakeholders and across all channels and regions. Empower sales agents. Akeneo Product Cloud empowers reps on Isabella’s team to Isabella Parks quickly find relevant products and identify features and benefits that align with customer needs. VP of Ecommerce Marketing Enable customer self-service. Isabella oversees the Built-in tools support product discoverability and self-service ecommerce strategy at her purchases, increasing loyalty by providing an elevated manufacturing organization, customer experience. leading the digital transformation initiative that’s Her Goals: Her Challenges: intended to modernize her • Enhance product data • Siloed product information company’s platform in a more management efficiency, omni-channel world. She’s accuracy, and consistency • Legacy ecommerce suites responsible for managing an • Accelerate innovation and • Lack of flexibility across online presence across a time to market channels and regions range of digital platforms to • Optimize the customer • Limited access to product ensure a compelling customer experience information for internal sales and service teams experience that increases • Enable product information sales and improves localization Learn more about Akeneo conversion rates.