How to Optimize SEO on AppExchange Hover over each and Organic Search listing component to see its de昀椀nition. Listing Title SEO Title • Include the product or service • Improve your listing’s ranking on name and a top-converting search AppExchange and external search term like category, industry, or providers like Google with the SEO user type. Google title. Leverage tools like Keyword Planner • Keep it concise, write in title case, or Marketplace and avoid using special characters. Analytics to identify your top- performing keywords. • Be sure to convey a uni昀椀ed message, rather than a list of Listing Tagline and standalone keywords, as this title is Brief Description visible as the browser tab name. • This is your elevator pitch. Be clear, The more the keywords align concise, and compelling. Know with your listing text, the higher your target audience and focus on the keyword relevance. Listing a keyword multiple times will not bene昀椀ts that will most resonate improve your ranking nor add value with them. to the reader. • The brief description appears • Consider related keywords, in the metadata on organic search acronyms (i.e., B2B for business results. Include your best value to business), and variations proposition with a strong key to searches containing di昀昀erentiator and ROI metrics multiple keywords. in the 昀椀rst 160 characters. • Write so a nontechnical friend can easily understand your app or service at a glance. Avoid lists, long Enhance your listing with the AppExchange Partner paragraphs, or any formatting that Console in the Partner Community. creates unnecessary spacing. Get started Salesforce AppExchange Improve Your AppExchange Listing Performance 2