Partner App Distribution Model Types ISVforce OEM 15% net revenue 25% net revenue App with dependency on Salesforce A full custom app experience without Technology (ie. Sales or Service Cloud) dependency on Salesforce Technology (ie. Sales or Service Cloud) Can sell to: • Existing Salesforce customers only Can sell to: • Existing Salesforce customers Ability to: and non-Salesforce customers • Create custom fields on objects • Access to CRM objects Ability to: • Access to Sales/Service Cloud features • Create custom fields on objects • Use Deduplication feature • Access to additional OEM app + • Custom objects some ISV apps • Only view dashboards if running user also has the same license Salesforce provides all core features and technologies ISV and OEM partners need to build, distribute, sell, and support enterprise solutions. AppExchange Partner Program Overview 7