SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS Customer Use Cases • Offer a simple starting path to engage an appropriate Tango Card resource based on need, such as creating a support case for our customer success team to respond to • Empower businesses providing their own first-tier support to quickly find answers to common recipient questions via same flows THIS HAS RESULTED IN ... · 10% reduction in YOY ticket volume from reward recipients in Q4 2021 (compared to Q4 2020, which saw a 54% increase in ticket volume YOY as compared to Q4 2019), while breaking company records for rewards sent · 70% containment within Ada (over two-thirds of interactions are fully automated and do not require a handoff to a human agent) · 83% improvement in average first-response time for reward recipient cases · Zero instances of the customer success team escalating to support on behalf of business customers whose recipients had issues redeeming their rewards · Directed prospects, new and existing, to leverage Ada’s self-serve sign-up path, helping contribute to a substantial increase in average daily sign-ups since launch in 2021 CONSIDERATIONS FOR CUSTOMERS LOOKING TO AUTOMATE INTERACTIONS. · Ask yourself questions like who is the customer, what is their segment, language, geography, lifetime value, intent, and so on. It is important that anyone who wants to interact with a brand has a VIP experience whether that interaction is provided by automation, a human, or both. · The best interactions are proactive, personalized, and effortless for the customer no matter who they are and where they are in their journey with the brand. An automated brand interaction platform like Ada that can integrate with various business systems and power dynamic interactions for every customer is an important consideration for any growing brand. Learn more about Ada on AppExchange. Learn more