NEWS FROM OUR PARTNER THE EXCHANGE HALOSIGHT WINTER 2022 Here are some ways utilizing dark data can help retailers, SaaS providers, and customer support managers. Tap Into Your Dark Data. For Retailers Tap Through summarizing support tickets and text threads, B2B account executives can have more productive and thoughtful conversations with their clients, resulting in increased sales and business opportunities. Into Your Tap Tap Into Your Dark Data. For SaaS Providers By tracking and identifying how and when certain terms are being used in support conversations, SaaS providers can identify usability flaws and friction from product releases. This also allows product teams to Dark Into monitor what customers are saying about recent releases. Tap Into Your Dark Data. Tap Data. Your For Call Center Managers By documenting and analyzing how agents are communicating with customers, call center managers are able to identify training opportunities Dark for their support agents. Into Data. Chances are you aren’t utilizing your business collect, process, and store during regular business Your By utilizing dark data, retailers can find overlooked sales opportunities, SaaS providers can drive data to its fullest potential. Yes, the data that is both activities, but generally fail to use for other product innovation and usability, and support managers can improve agent efficiency and find consciously used in your day-to-day function and is purposes.” Examples of this data include text, chat case deflection opportunities. It’s clear that there is an advantage to utilizing dark data, and easily searchable in your databases isbeing used, but logs, video, audio, web server logs, social media, and businesses should start exploring the types of dark data they are collecting and how they can use what about everything else? The searchable, more. This data is a huge untapped resource, and it to their own benefit. Dark organized data is called structured data, and the companies that learn how to utilize this type of data data that isn’t organized, easily categorized, and is could develop competitive advantages. unused is dark data. Halosight, an analytics app that uses AI to convert What is dark data? According to Gartner, dark data is dark data into useful data, provided some examples Data. described as “information assets organizations of the benefits of using dark data. Learn more About how you can do more with the data you already have using Halosight on AppExchange. Tap Into Your Dark Data. Tap 7 Into Your Dark Data.