WHAWHATT’S APPENIN’’S APPENIN’ THE EXCHANGE WINTER 2020 WHEN DID YOU FIRST USE APPEXCHANGE? DO YOU REMEMBER THE FIRST APP YOU INSTALLED? I first used AppExchange in 2007 when we did a small implementation of Conga for mail merge. We still use Conga now in our Salesforce implementation, and what’s fun is Conga is based down the road from Boulder so I drive by their headquarters daily. I don’t staff any developers, so my Salesforce implementation needs to be low code/no code, which means we love AppExchange. OUR FAVORITE TRAILBLAZERS: WHAT APP DO YOU FIND YOURSELF JOANNA USING TIME AND This is hard to answer because I feel like I’m always discovering new TIME AGAIN? apps to try, but I also have my tried-and-true apps. Since I’m on the tech/implementation side of things, I love the tools that help my team ITURBE be more efficient. Currently, those include TaskRay, Elements.Cloud, and Rollup Helper. WHAT IS YOUR FAVORITE MEMORY FROM DREAMFORCE 2019? My favorite memory from last Dreamforce was randomly meeting Salesforce’s Chief Philanthropy Officer Ebony Beckwith while in line for a photo op. She was so nice and down-to-earth. I gave her a pinwheel button and talked about Amplify. She told me she was reading Salesforce Ben’s article about MVPs and that she’d been on Trailhead recently. So refreshing to hear about how she was leveraging the resources from within Salesforce and the larger community. WHAT IS THE LAST BOOK YOU READ? The most recent book I read for professional development was Radical Candor, and the book I reference most often in presentations is Switch: How to Change When Change Is Hard. WHO DO YOU CONSIDER TO BE YOUR MENTOR OR IDOL? I’ve read before that you need five types of mentors in your life: the master of craft, the champion of your cause, the co-pilot, the anchor, and the reverse mentor. My associate sean of administration is my champion, and my boss for the past eight years is my co-pilot. My husband and my mom tag-team as my anchors. I couldn’t have done half of what I’ve done with Salesforce at my work, within the Salesforce MVP Identifying as a classic “accidental admin,” Salesforce MVP and Denver Salesforce community, or developing myself personally and Director of CRM Strategic Initiatives Community Group Leader Joanna Iturbe first touched Salesforce in professionally without these four people. University of Colorado Boulder, Leeds School of Business 2006 during a small implementation at Baylor University. Fast forward almost 14 years, Joanna continues to combine Salesforce innovation WHAT DOES BEING A TRAILBLAZER with higher education. MEAN TO YOU? To me, being a Trailblazer means you’re always looking to learn from others, and you’re always willing to share what you’ve learned. WHAT ADVICE DO YOU HAVE FOR OTHER TRAILBLAZERS? Get involved in the Salesforce community. Ask questions, answer questions, join community groups, attend events, submit proposals. Not only will you become more knowledgeable, which benefits your career, you’ll also build a network that can end up being more valuable than your resume. 7