TABLE OF THE contents exchange Hello, docusign. Editor-In-Chief APPYGAIL THE BOBCAT Never look Editorial Directors 4 ANDREW GOTHELF JOSIE CHILES for a pen again. Creative Director RON LIM 10 Senior Editor TONY NEWTON Community Editor 8 AMANDA NELSON Program Managers CLAYELLE WOLF STEPHANIE SEGER Managing Editor JESSICA CHARLTON Contributing Editors and Writers CHRISTINE LEE 13 14 MARIA CATALDO Copy Editor 16 DANIEL ACUFF The Exchange is a quarterly digital magazine produced by Salesforce. Questions? Comments? Letters to the editor? Tweet them @AppExchange. © 2019 Salesforce AppExchange Automate and accelerate Salesforce agreements. Route and sign agreements in Salesforce – all automatically, all digitally. Increase conversion/retention rates for faster time to revenue. ON THE COVER: The next generation of creators 22 23 is ready to take on the world. bit.ly/docusign-for-salesforce 2 THE EXCHANGE WINTER 2019