OUR THE EXCHANGE COMMUNTIY SUMMER 2020 THE 4 BE’S of LEADERSHIP Here at Salesforce, we’re lucky to have folks who have led others through difficult times in the past and can share what they learned with all of us. While each thought leader offers a unique point of view, we identified four common themes that remain top of mind for individuals helping their teams navigate through challenges. BE PRESENT BE PROACTIVE As a leader, people look to you for cues. Resist the It’s not enough to simply react to challenges; urge to put your head down, and remember that you must constantly be prepared for new ones. now is a crucial time to be visible to your team and Existing playbooks must be reinvented to ensure customers. They will seek your advice, reassurance, future success. and direction to take steps forward. After all, there will always be new, never-seen- This also means saving space to step away from before events — some more extreme than others. work and be present with your family. It is easy to let Continuous vigilance around crisis management weekdays run together without respite, so set aside allows you to make a plan, execute a plan, modify time to be with loved ones and encourage your the plan, and repeat. team members to do the same. BE GENEROUS BE GENUINE Now is the time to contribute your time, resources, We believe that values eat strategy for breakfast. and expertise whenever possible. Others will be Your words and actions while leading your grateful for people like you who can offer peace of stakeholders should be guided by and reflected in mind and not let the lows get too low. your own core values. Employees will also be looking for more flexibility As Ron Budreau, Director of Partner Field with all aspects of their workday to care for their Enablement, Salesforce – North America, reminds mental health. As Mike Wolff, SVP of Global ISV us, “People’s senses are heightened during a Partners at Salesforce, puts it, “Your team works time of disruption.” If you with you ... not for you.” Treating them like the communicate with your humans they are will go a long way. Get updates on solutions to help with current employees or customers As we react to the ever-changing events in our without showing a genuine world, we hope that you will be able to learn from business challenges and see what’s going on concern for their well- our leaders and implement the 4 Be’s in your own being, it will be obvious.” lives and workplaces. in the AppExchange community. SIGN UP FOR OUR NEWSLETTER AT BIT.LY/APPEXNEWS