WHAWHATT'S’S PARTNER SPOTLIGHT appappenineningg Meet Max Rudman, CEO of Prodly To put it simply, Prodly AppOps Release does for cloud applications what DevOps does for software development. It automates and streamlines the process, helping Salesforce admins migrate complex data between orgs quickly and cleanly. This means customers can go live faster and release changes efficiently and reliably. And that’s a good thing. We talked with Max Rudman, CEO of WHY DO YOU FEEL APPOPS IS THE Prodly, about the origins of AppOps IDEA WHOSE TIME HAS COME? and where he sees it going in the The shift to cloud computing future. pioneered by Salesforce has been MAX, YOU FOUNDED STEELBRICK. accelerating. And lately a slew WHY HAVE YOU CHOSEN TO STAY IN of next-generation, declaratively THE SALESFORCE ECOSYSTEM? configured applications democratized many complex I’ve been a part of the Salesforce categories of software such as CPQ, ecosystem since 2006 which was subscription billing, field service, very much at the beginning for work to move all that configuration and ecommerce. But the admin Salesforce Platform and the data manually. I knew there had to be experience and management AppExchange itself. I’ve really a better way. tools have not kept up. We believe enjoyed working with the progressive AppOps will change that, making customers I’ve found in the Our first product automated this complex B2B software even more Salesforce ecosystem who are always manual, tedious, and error-prone accessible and joyful to manage in looking to improve the way they process to a few clicks. We now have the process. run their businesses. And following over 100 enterprise customers using Salesforce’s acquisition of SteelBrick Prodly to make deployments of CAN YOU SHARE SOME OF YOUR in 2016, I’ve had the incredible configuration data for CPQ, Billing, MOST COMPELLING CUSTOMER USE opportunity to experience Salesforce Field Service Lightning, and other CASES FOR PRODLY? from the inside. I have tremendous apps more scalable and reliable. We have been in market for a little respect and admiration for Salesforce Enabling easier and faster updates over two years and we signed and what it stands for. to these mission-critical applications up over 100 customers. Both ultimately makes their businesses established brands like Johnson & TELL US A LITTLE ABOUT PRODLY: more agile which is a key component Johnson, Cardinal Health, and ADP, YOUR HISTORY, CURRENT OFFERINGS, of digital transformation projects and fast-growing tech startups like AND VISION FOR THE FUTURE. many of them have embarked on. Nutanix, Splunk, and Glassdoor. They The idea for Prodly was born out But we are not stopping there. primarily use Prodly to streamline of the pain we had at SteelBrick Our vision is to “operationalize” deployments of reference data for with deploying CPQ projects from management of complex apps Salesforce CPQ & Billing, though sandbox to production. Just the on Salesforce Platform. We call it some use us for reference data- reference (configuration) part of the “AppOps.” Similar to DevOps, which driven custom and third-party apps. data model had 53 different objects streamlines software development, And we are starting to see some that were highly interrelated. Our we want to streamline the entire momentum with other Salesforce most experienced Solution Architects administration lifecycle of packaged apps such as Field Service Lightning would literally take up to two days of cloud applications. and B2B Commerce. 12 THETHE EXCHANGE EXCHANGE FFAALLLL 22001199 FALL 2019 12