WHAT’S appening Behind the Labs: How a Salesforce Evangelist Connected a Community Ariel Ridley learned about PepUp Tech — a nonprofit helping underserved young adults build tech skills Throughout her three years at Salesforce, AppExchange technical evangelist Vanessa Chalem has been passionate about the use of technology to do good. It’s this passion that motivated her to create and launch a Salesforce Labs app for a community she is incredibly dedicated to. The Jewish Campus Connections app is built for Jewish leaders on college campuses, enabling them to stay connected her if this was the best fit given that my field wasn’t actually technical-based. She told me there were lots of options for with students, alumni, and donors. Customized to track Jewish information — such as affiliations and Hebrew birthdays — as well as university relations, Vanessa’s app is also flexible. “One of the best features is the ability to track spiritual milestones with students and automate follow-up reminders based on their engagements,” Vanessa told us. “The goal was to determine the top priorities to meet the needs of a broader Jewish leader on a college campus.” We asked Vanessa for advice for admins looking to build their own solutions in their Salesforce orgs. “Go for it! There are so many neat use cases that can be solved with the Salesforce Platform, and the more you dive in and get hands-on, the more you’ll learn and be able to bring your ideas to life.” unique opportunity to give a student that experience, so I reached out to Rebe de la Paz to find the right student.” Get Vanessa’s solution, Jewish Campus Connections, on AppExchange and find more Salesforce Labs solutions on AppExchange today. completing different trails on Trailhead and exploring in the org,” said Ariel. 3 neat tweets @HarshalaShewale @spotforpardot @KathyWaterworth It seems #Appy is having Astro is having a #Salesforce I am not distracted by shiny, new Tweet us. a great time in Pune, India! party with #Codey, #Appy and #TrailheadQuests at all!! We love to hear Thanks for featuring the #SercanteDragon! I rocked out with Appy and @appexchange earned the AppExchange what you’re up to. @GeraldineGray Solutions badge on @Trailhead. @appexchange @amandalnelson You should too! #AppyTrails @melissahilldees @eternussolution 6 THE EXCHANGE FALL 2019 FALL 2019