Solve It Story [Ada]

SOLVE IT STORIES SOLVE IT STORIES How Ada helped BlueJeans serve 72% of its chat users with its chatbot versus a live agent. The Challenge BlueJeans by Verizon is a communications technology company for enterprise productivity. It empowers organizations to succeed via secure video collaboration and large interactive events in a work-from-anywhere world. The pandemic presented both opportunities and challenges for BlueJeans’ sales and support teams. Free users, who don’t directly generate revenue for the “At BlueJeans, our core focus is our business, were generating a significant volume of customer customers. Ada is helping us elevate support inquiries and were often costly to serve. BlueJeans the support experience for all of our wanted to be available to all user types across the customer users — not just our largest customers. journey to offer a high-quality support experience to both This is what sets us apart from prospective and existing customers. our competitors.” CHADD THOMPSON The Opportunity Head of Marketing, BlueJeans Brands often need a way to show up instantly and consistently, any time and anywhere their customers need them, all while growing in popularity. How do they ... • Deliver valuable interactions at scale to meet people’s needs quickly? • Use every brand interaction as an opportunity to build trust, deliver value, and, ultimately, drive growth? • Purposefully automate conversations with customers across their lifecycle to save costs and grow revenue, all while treating every customer like a VIP? In the case of BlueJeans, it needed a needed a scalable solution that would allow it to offer quality of service for both its high-value enterprise customer base and free users. With the help of Ada, it was able to do this.