Solve It Stories - Vidyard

SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS How Vidyard helped Corporate Traveler close $42 million in new business in 6 months. THE CHALLENGE Corporate Traveler, a subsidiary of the Flight Centre Travel Group (FCTG), serves approximately 3,000 small to midsize businesses across the United States. Built on the principle of personalized relationships, Corporate Traveler is committed to providing business clients with better travel experiences through expert travel management service and technology. With corporate travel being an important part of the travel market, FCTG’s corporate travel brands account for an ever-growing proportion of the company’s overall income and profits. Corporate Traveler had historically used manual sales processes, but in 2017 the vice president of sales at Corporate Traveler decided she wanted her team to transition to using technology-backed sales enablement Vidyard has given our tools. With this in mind, Corporate Traveler was looking for new, unique ways for its business, myself included, a sales teams to connect with prospects and stand out in the travel market. new way of connecting with our customers. They really THE OPPORTUNITY appreciate the personal Businesses often need unique and scalable ways for their sales teams to touch that video provides. connect with new business prospects to generate revenue. Amanda Vining PRESIDENT HOW DO THEY ... CORPORATE TRAVELER · Reimagine prospecting and relationship-building tactics with customers? · Leverage technology to simplify communications and save time? · Efficiently track content engagement to make data-driven business decisions? In the case of Corporate Traveler, it needed a solution that would provide new ways to reach customers in a scalable and trackable format. It was able to do this with the help of Vidyard.

SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS THE SUCCESSFUL OUTCOME After discovering Vidyard, Corporate Traveler immediately saw the benefits of using it in many of its sales practices. With innovation in mind, Corporate Traveler began using Vidyard’s enterprise video platform to reach more clients with tech demos and to keep up with requests from its sales team. It also uses Vidyard as an outreach tool for its sales sequences. Previously the company had made 40 calls or sent 100 emails to get a sales meeting. The sales team found it only took 15 videos to reach the same outcome. The team is also able to easily see which videos have been viewed and for how long to help them make smarter strategic decisions. THIS HAS RESULTED IN ... I saw prerecorded · $42 million in new business closed in the first six months of fiscal videos as a more efficient way to deliver year ’21 using sales videos our services. · A 55% email open rate and a 75% email response rate from clients Alexandra Campione · A $3 million deal closed with a Boston biotech pharmaceutical client DIRECTOR OF after it received a personal outreach video using Vidyard SALES ENABLEMENT CORPORATE TRAVELER CONSIDERATIONS FOR CUSTOMERS WHO ARE LOOKING TO MODERNIZE THEIR SELLING PROCESSES · Videos are a great way to capture and retain someone’s attention. Rather than sending lengthy emails or dense PDF documents, videos provide a concise way to communicate ideas to an intended audience, saving not only time but money. · Videos present a unique opportunity to build and maintain relationships with your customers throughout the sales cycle. For Vidyard sales reps, consistent video reminders have allowed their customers to grow accustomed to account reps which became a huge competitive advantage. Sales reps noticed that video reminders made people feel more accountable to their sales teams · Videos can be used throughout any part of your sales cycle, even when the deal has already been secured. Following deal agreement discussions, videos can be a great tool to use for contract walk-throughs, handoffs to the customer service team, and general support. Wherever things need explaining, video makes it simple. Learn more about Vidyard for Salesforce on AppExchange.