Share the Excitement: Learn, Connect, and Have Fun at Dreamforce ‘22 Without Packing a Bag! Partners, prepare for the magic. Your customers want a front row seat to Dreamforce. If they can’t attend in person this year, dazzle them with an exclusive virtual event. Hold a Dreamforce watch party to connect with your customers. This playbook has everything you need to make it happen! Why Have a Watch Party? Dreamforce is a BIG event—it’s the largest software conference in the world! Your customers can benefit from a curated set of keynotes, sessions, and product innovations to grow their business. Host a watch party to ensure your customers are tuning in to the sessions that matter most to them. How To Use this Playbook: Easy, Fun, Engaging This playbook has everything you need to host a successful remote Dreamforce watch party—including tips, checklists, digital assets, email templates and more. Leading up to Dreamforce, we recommend 1.5 hours of planning per week over the next three weeks. Keep scrolling to get started! Copyright © 2022 Salesforce.com, inc. All rights reserved. For Partner’s internal use only. 2