Leveraging MuleSoft

Leveraging MuleSoft to Accelerate Customer Success & Grow Your Practice

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Q & A Better Together Partner Opportunity Sanket Sheth Justin Wilson MuleSoft MuleSoft Dir, EMEA AVP, Head of UKI Strategy, Ops & Enablement

MuleSoft: Salesforce’s Solution for Integration Sanket Sheth MuleSoft Dir, EMEA Strategy, Ops & Enablement 4

MuleSoft + Salesforce + Partners = Better together

The Largest Unsolved Problem in IT $700B is spent on integration each year

MuleSoft Has Sold Into <1% of Salesforce Customers Integration opens up a new share of wallet; different $ than CRM What goes into the making of Prospect PTB Scores? Scores revised and model evaluated bi-weekly Model uses interest signals to predict a prospect’s likelihood to convert into a customer

We Are All Moving Forward 4th Industrial Revolution Connectivity 3rd Industrial 2nd Industrial Revolution 1st Industrial Revolution Computing Revolution Electricity Steam Today 1700s 1800s 1900s

We Are All Connected Welcome to the Fourth Industrial Revolution

Connected Experiences Require Integrated Systems An average customer transaction crosses 35 technology systems 29% Only ed onnect c 1100+ tions applica

MuleSoft: Start the Connected Experience Revolution Connect any application, data or device to the customer success platform

MuleSoft: The opportunity for Partners Justin Wilson MuleSoft AVP, Head of UKI 12

Path to $10BN $1BN $500M $100M

Why is this relevant to our partners?

MuleSoft Delivers Customer Success Delivering digital transformation Connected Legacy API-led Experiences Modernisation Innovation

MuleSoft’s Mission “To help organizations change and innovate faster by making it easy to connect the world’s applications, data, and devices.”

Keys for Partners to Maximize Their Opportunity Increase Leverage Partner Build a Practice Investment Ecosystem Expand current practice Network Salesforce partners Standardize on MuleSoft into existing MuleSoft partner for Integration ecosystem

Complex Integrations Power Seamless Experiences Our systems integrator partners do this everyday for our customers Security Services Geo Customer Location Data Data Data Services Driver Billing Data Data Web Services API Services 18

Integration is Required for All Business Priorities Customer Partner Employee New Products Operational Experience Experience Experience & Services Efficiency

When is MuleSoft a Fit for a Salesforce Deal? Whenever a customer needs to unlock and leverage data in systems outside of Salesforce

The More Complex the IT Problem, the Better ✓ Complex business requirements ✓ Multi-cloud customer with Salesforce ✓ SaaS and legacy on-premise applications ✓ Incumbent integration or API management solutions

Key Use Cases for Salesforce and MuleSoft 1 2 3 Single view of the Coexist with legacy Connected customer applications commerce Enable Salesforce to coexist Implement an eCommerce Develop a single customer with the other data, initiative by enabling view across all channels and Description applications and devices Salesforce Commerce Cloud applications, not just with an eye to ultimately to share data between all Salesforce replacing legacy systems other required applications Examples of what ● Multiple Salesforce clouds ● Any SaaS application ● Commerce Cloud + all you’ll connect - Sales, Commerce, etc. other Salesforce clouds ● Any on-premise legacy ● Customer data in SAP application ● ERP data in SAP or Netsuite ● Customer login data in ● Any device Janrain ● Point of Sale in NCR or ● Any data Lightspeed ● MDM in IBM ● Order Management in IBM

MuleSoft: How to engage Sanket Sheth MuleSoft Dir, EMEA Strategy, Ops & Enablement 23

Predictive selling to Connected retailers Unilever Collaboration across 190 6,000 intelligent agents countries Powered by the Customer Success Platform 92,000 enabled Insights across brand employees journeys Vision Deliver the right product to the right customer at Self-service concierge B2B commerce for the right time. retailers Retailers & Consumers Promotions Rich brand experiences management 66 employee apps 4,000 smarter employees 50 connected systems For your go-to guide for creating customized Customer Success Platform diagrams (CSPs) for your customer conversations visit these links. This document includes step-by-step directions, templates and image resources. PowerPoint, Google Slides

Key Business Initiatives / Projects: Unilever Digital Transformation of Acceleration of Multiple Brands Procurement Approvals Customer Experience Refresh

A New Trajectory for Partners: From Projects to Platform PROJECT 1 PROJECT 2 PROJECT 3 FUTURE PROJECT Digital Transformation Acceleration of Customer Experience Refresh Multiple Brands Procurement Approvals Customer Complaints API End-users’ Contact Center API experience drives Omnichannel API assets Mobile API Customer Order API Results organically Reuse assets from achieved previous project Order History API Level of re-use Process Order API Reuse assets from previous project Each project Product API compounds value Customer API TIME Key: Net new asset Reusable asset

Salesforce Confidential - Not for External Distribution Partner Impact ➤ 3 projects turned into 50+ projects ➤ Strategic role driving innovation and speed ➤ Long term, managed service opportunities ➤ Flexible workforce; cross use-case and technology

MuleSoft Content World Tour London 9:00am 10:00am 1:15pm 2:00pm 3:00pm Content Pavilion: Keynote Level 3: Capital Expo Theatre Keynote Room 3 Suite 14 2 Integration FinServ Breakout Theater Session Salesforce for IT Keynote Feature Keynote Breakout 30 minute session, Main Salesforce 30 minute session, 20 minute session 30 minute session, entitled “MuleSoft Keynote, with Ian entitled “Building in campground, in partnership with connects every Rand CEO, Digital Ecosystems entitled “Intro to the platform team, application, data Business Banking, for an unrivalled Anypoint Ft. Addison Lee and device”, Barclays, with customer Platform”, CIO, Ian Cohen presented by Paul specific call-outs to experience”, featuring presented by Dan Crerand our partnership with Danny Healy & Marco Wiseman customer Tedone, Chief Architect - UK, HSBC

Q&A 29

Q & A Better Together Partner Opportunity Sanketh Sheth Justin Wilson MuleSoft MuleSoft Dir, EMEA AVP, UKI Strategy, Ops & Enablement Sales