Keeping the World Buying and Selling
Watch the recap to hear about selling trends from Salesforce, DocuSign, and Confluent
RECAP: Keeping the World Selling and Buying Featuring Salesforce, DocuSign, and Confluent MODERATED BY: Erica Schultz, Scott Olrich PRESIDENT, FIELD OPERATIONS, COO, DOCUSIGN CONFLUENT Next Webinar: Skill Up Your Sales Team Hear virtual selling best practices on 3/4 from Salesforce, DocuSign, and Zoom Loren Alhadeff Tiffani Bova CRO, DOCUSIGN Register Now GROWTH AND INNOVATION EVANGELIST, SALESFORCE Key Takeaways To overcome challenges in Sales kickoffs will look the remote selling world, lead with empathy. different in 2021, but they’re still important. “I think empathy is as important as ever,” said Schultz. “We’ll have a lot of prerecorded content,” said Schultz. “One of our company values is to be smart, humble, and “The big thing we try to accomplish at sales kick off is the empathetic.” In doing so, you’ll connect with your customers celebration, so we’re looking at ways to make that really fun. no matter the medium and ensure that you understand their People need that.” Just like all moves to virtual events, current challenges, not the challenges of the past, and can adapting to the medium, rather than trying to perfectly help solve them. recreate a live event virtually, will maximize attendees’ Investing in sales technology to improve productivity is experience and ensure that sales teams are ready to go critical in the new sales landscape. for the new year. “Sales people do not wake up every day dying to do data Lean in to the change. entry,” said Bova. Removing the things from a salesperson’s “We’ve looked at how we’re hiring,” said Alhadeff. “Historically, day that isn’t selling can help focus their efforts on ensuring we’ve put people in hubs, but we were able to hire all these customer success. Bova also added that the past year has people [remotely], and they’re productive. So maybe we need provided an opportunity for teams to look at the processes to use this to rethink our business rather than accommodate involved with selling and determine what was truly important the environment.” Those who have continued to adjust in real to keep and what could be changed or removed altogether. time, rather than waiting for things to return to the old normal, will prosper.
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