How easy is it, really? It’s a quick build. Using declarative tools, you can build CRM Data Kits very quickly. CRM Data Kits wrap together metadata and relationships to provide a streamlined installation experience for your users. Moving data from your app into Genie is a breeze. Data Streams allow you to map the data from your custom objects into the CDP standard data model. You can also create and package custom fields and objects to extend the data model. It’s built to fit your data. Define the data that goes into the CDP with Data Streams and formula fields. You can also extend the CDP data model to fit your data with custom fields and objects. Calculated insights enable you to calculate metrics, such as engagment scores, churn rates, or customer lifetime spend, from the data you bring into the CDP. It’s convenient for your customers. Using your Data Kit, your customers can connect all of their Salesforce CRM orgs into a single CDP org for a unified view of their data. Let’s talk We built the Chargent for Salesforce CDP connector to enable our merchants to utilize this critical customer spend data in Salesforce’s Marketing Cloud and Commerce Cloud. As a long-time ISV Partner, we are focused on getting effective solutions to market quickly, and the Salesforce CDP product and ISV enablement team made this a very simple and straightforward process. Nick Peterson Chief Technology Officer