APPEXCHANGE BUSINESS PLAYBOOK HOW to QUICKLY ADAPT, REIMAGINE, and TRANSFORM TABLE of CONTENTS Keep Your Teams Engaged and Informed 2 Digital Marketing Strategies for Your AppExchange Solution 4 Selling and Engaging Customers in Uncertain Times 7 Enhancing Resilience Through Business Continuity Planning 10 TOGETHER THROUGH EVOLVING TIMES The AppExchange team is here to help you with your changing business needs. We’ve put together this playbook so you can find current best practices and advice all in one place. From tips on business continuity to transitioning to a remote workforce, you’ll find it here. As you continue to reimagine and transform your business, we’re here to make it easier. Together, we can confidently meet challenges and keep your business moving forward, beyond crisis, toward success. 1