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[Akeneo - Retail/Consumer Goods] - Industry Ebook for Demand Gen

Learn how our partner Akeneo can support customers in the Retail and Consumer Goods Industry.

Here’s how Akeneo helps omni-channel retail RETAIL & CONSUMER GOODS organizations like yours. Industry Insider Centralize product information. With Akeneo PIM as a central hub of product information, you get a single system of record for all your products, teams, and channels, creating greater productivity and efficiency. Distribute product data across channels. Akeneo connectors, syndication add-ons, and app store extensions enable you to hook into virtually every platform, keeping product information consistent across all channels. See how our partner Akeneo tackles Get to market faster. challenges in retail. From big-picture problems, Akeneo accelerates new product introduction so you can to the specific needs of a global digital director, get your trending and seasonal products to market faster Akeneo has it covered. — across all channels and regions. Akeneo enables organizations to build and deliver world-class product experiences (PX) across every customer touchpoint through a comprehensive PX strategy. Keep reading to learn how Akeneo could help a global digital director manage product information across multiple channels.

The Solution Akeneo enables teams to centralize information, Move to composable move to a composable platform, activate experiences, and enter new markets more easily. commerce. The Challenge: Legacy ecommerce platforms can no longer keep up with growing customer Centralize product expectations for immersive and engaging information. product and customer experiences. The Solution: Composable technologies, like The Challenge: When product information Akeneo, offer a flexible and modular commerce is scattered across dozens of suppliers, solution, eliminating the need for traditional spreadsheets, teams, and tools, customers end front-and-back-end system updates. up with inconsistent and inaccurate information — creating a negative shopping experience. The Solution: With Akeneo, you can manage all your product data and processes in one place. You can share your brand values, manage product variations, and comply with global standards. Activate product experiences. Enter new markets The Challenge: With the ongoing proliferation of marketplaces, having a product experience with agility. (PX) strategy is crucial. This strategy should The Challenge: When moving to a commerce empower the seamless distribution of product suite requires systems integrators to manually information across both owned and unowned gather, cleanse, and re-import product data and channels. content, bad data seeps in — and The Solution: As new retail sites, channels, apps, implementations get delayed. and marketplaces are added to the mix, Akeneo The Solution: Akeneo connectors and apps can distribute high-quality product information across all of them from a central location, provide the functionality required to be fully without having to recreate anything. compatible with Akeneo PIM features, but unlike generic middleware, have the flexibility to meet the unique requirements of your product catalog and ecommerce configuration.

The Scenario Akeneo solves Brandy’s In this example, let’s imagine how a global challenges by helping her to: digital director at an omnichannel retailer manages product information across multiple channels. Create a centralized product information hub. Using Akeneo, Brandy’s team has improved efficiency, accuracy, and consistency managing product data across brands and departments. For example, they spent 50% less time collecting data for their print catalog and were able to produce their web catalog five times faster than usual. Adopt a composable ecommerce architecture. Brandy Katz The composite organization expands products sold and Global Digital Director facilitates new product adoption sooner due to improved time to market. With Akeneo, revenue at Brandy’s company has increased $10.4 million, leading to a margin increase Brandy needs to find a new, of $600,000 over three years. long-term solution to her Enable global product localization. team’s product information Akeneo’s flexible data model has helped Brandy’s team challenges without hiring new Her Goals: Her Challenges: increase revenue associated with new market opportunities team members to manage • Centralize product • Siloed and outdated product by $22.7 million, a margin increase of $1.3 million over back-end updates. information information three years. • Easily distribute accurate • Outdated ecommerce site product information architecture • Improve the customer • Differing requirements for experience every marketplace Learn more about Akeneo

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