WHO IS RESPONSIBLE NITIN SETH CEDRIC SAVARESE FOR INNOVATION CO-FOUNDER AND CEO, SCREEN-MAGIC CEO, FORMASSEMBLY I would not say that innovation is one person’s It’s a companywide responsibility beyond the AT YOUR responsibility. It’s across the organization. In our CEO. Whether you’re in product or business organization there are characters who thrive in development or on the customer success side, COMPANY? an uncertain environment, and who look for new everybody has a voice and is able to share ideas to pieces of information that can become trends push the company forward. When we surface issues tomorrow. The product team is looking at all of from customers, we see that as an opportunity to Ultimately, it’s employees who keep their these trends, and other teams, such as marketing, do better and bring innovation into our product. companies innovative. At each company, sales, and research, also assist. innovation rests with a different set of employees, from product teams to executive leadership, to sales and marketing teams that interface with customers. We asked our experts to tell us who at their company is part of the innovation cycle. HENRY EVANS VP OF CHANNEL SALES, PHONEBURNER It really is a team effort. We believe that good ideas can come from anywhere. Our sales team uses the software daily. Customer service is exposed to constant actionable feedback. The marketing team looks at UX and the competitive landscape to win new clients and drive up value. Strong communication between our teams means that good ideas get heard no matter where they originate. 13