WHAT DO CUSTOMERS ERIK SEVERINGHAUS MIKE DUENSING EXPECT CHIEF STRATEGY OFFICER, SPRINGCM CHIEF TECHNOLOGY OFFICER, SKUID The combination of technical innovation with a For our customers, mobile is a big area. More and FROM NEW user experience that’s incredibly intuitive is where more of the workforce is using mobile. Providing we’re finding the sweet spot of the most value. solutions that will accommodate mobile form TECHNOLOGY? There’s a lot of stuff that we’re focused on around factors is very important. A lot of our customers technical development and really forward-thinking, are evaluating Salesforce Lightning and looking next-generation technology. But the things that to understand what it’s going to take to move to Alongside changes in technology are changes really unlock the value for the customer are where Lightning. in customer behavior and expectations. As technology innovation is highly useful and very customer expectations of business technology valuable for that customer. blend with consumer apps, the innovation challenges to companies grow. We asked our experts what they’ve heard from customers when it comes to expectations for new technology. VINCENT CABRAL VP PRODUCT, NINTEX Customers want things to be easier. They want to do it faster. Most of the time, it’s taking something that’s really complex or labor-intensive — there are a lot of clicks, or there are a lot of steps to do it — and making it simpler for them. To me, that’s where we get our visions of innovation. 9