HOW DO YOU INNOVATE MIKE DUENSING HENRY EVANS WHILE CHIEF TECHNOLOGY OFFICER, SKUID VP OF CHANNEL SALES, PHONEBURNER Similar to our personal lives, we can get caught We are a bootstrapped and customer-funded DELIVERING up in the tyranny of the urgent. There are so many organization. We have not taken a large amount of pressures from the market, our customers, and funding. We aren’t publicly held. So client value is VALUE? our goals that sometimes we don’t make the the metric that matters. Deciding what projects to time to stop and think and prototype. Make the focus on is all about balancing the positive impact time to talk to your customers. Make the time to for clients and opportunity to win new ones, with Staying innovative is a balancing act for many understand the needs of the broader markets. the time and resources required to make it happen. companies. Avoiding chasing after the big, shiny object is a real issue companies must deal with, especially when they hear about new, exciting trends from the media and customers on a daily basis. Our experts confirmed that the innovation struggle can be real, but said that there are ways to innovate without sacrificing customer success. 15